Virtual Engagement Tools for Transmission Projects

Virtual Engagement Tools for Transmission Projects

May 28, 2020 | Online :: 1:00 - 3:00 p.m. Central Time

Utilities, agencies and organizations across the world have been flexing quickly to modify their engagement efforts amidst the current COVID-19 situation. As with this current situation and possible future scenarios, business must go on, and to help appropriately adapt, utilities need to be flexing their virtual engagement tools and techniques to accommodate project schedules. This webinar is aimed at providing guidance on public and stakeholder engagement techniques in the virtual space. Participants will be able to learn about key components and best practices to achieve success in the virtual engagement space. Additionally, this program will showcase and discuss a wide range of engagement platforms and resources.

Learning Outcomes

  • Discuss the rules of virtual engagement
  • Review statutory requirements and compliance resources with regards to virtual engagement meetings
  • Review the creation of relevant profiles of resource types
  • Gain an understanding of audience expectations & considerations for engagement
  • Discuss the types of meetings possible such as: on-demand meetings and live virtual meetings
  • Review how outreach is key using social media and advertising
  • Assess how to measure and celebrate success
  • Gain an understanding of the content, visual, and platform best practices



EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 0.2 CEUs for this event.


Requirements for Successful Completion of Program

Participants must be logged in to the Webinar for its entirety to receive continuing education credit.

Instructional Methods

A Web-based PowerPoint presentation and online interactive question/answer session will be used in this webinar.


  1. Introductions & Rules of Virtual Engagement
  2. Learning Objectives
    • Share key components and best practices to achieve success in the virtual engagement space
    • Showcase and discuss platforms and resources
  3. Understanding Statutory Requirements
  4. Audience Expectations & Considerations for Engagement
    • Accessibility
    • Targeted outreach
    • Engaging interactions
    • Outcome-oriented process
  5. Meeting Types
    • On-demand meetings
    • Live virtual meetings
  6. Outreach is Key
    • Social Media Outreach
      1. Audience identification
      2. Reach
      3. Live streaming
    • Advertising
      1. Digital
      2. Traditional
  7. Measure & Celebrate Success
  8. Content Best Practices
  9. Visual Best Practices
  10. Platform Best Practices
  11. Q&A


Dr. Katie Hatfield Edstrom, Strategic Communications Power Sector Lead, HDR

Dr. Katie Hatfield Edstrom is a skilled communication strategist with expertise in message construction and audience analysis. Formerly a professor in the discipline of Communication Studies, she brings her specializations in public communications, visual messaging, campaigns and social movements, and media communications to best serve her client and community needs. She’s been with HDR for 8 years and currently serves as a Project Manager and as HDR’s Strategic Communications Power Sector Lead. In these roles, she supports the global practice by growing client relationships and helping to deliver project success for clients by identifying key solutions, strategies and resources on project approach and implementation. She is also a trained facilitator through the Leadership Institute.

Online Delivery

Our courses are designed to be the best possible use of your valuable time – get the information you need to improve your position in the market in an interactive, dynamic format.

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time. 
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


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