Southeast Energy Exchange Market (SEEM)

Southeast Energy Exchange Market (SEEM)

Strategies for Maximizing Benefits

February 14-15, 2023 | Online :: Central Time

A dozen utilities and cooperatives in 11 Southeastern states are working together to form a new bilateral market, called Southeast Energy Exchange Market (SEEM).  SEEM will provide an automated clearing engine to match bids and offers in 15-minute intervals.   The market will increase the volume of real-time energy trades by using a zero-cost, non-firm transmission product, while meeting all transmission constraints.

SEEM will re-use the current infrastructure for bilateral transactions, namely enabling bilateral agreements, Etag schedules, and point-to-point transmission reservations.  Planned for go-live in October, 2022, SEEM is projected to generate annual benefits ranging from $40 to $100 million per year.

The purpose for this online EUCI course is to review the performance for the new SEEM market, review the trading workflow for SEEM market participants, transmission service providers, and administrators, and review strategies to maximize SEEM market benefits.  The program will help staff connect the dots between front-office trade creation and submission, 15-minute cleared trades and prices, profit & loss metrics, and settlement results.  It will also provide concrete case studies to illustrate how market participants can automatically create bids and offers using their resource plans and compute actual profits & losses for cleared SEEM trades using 15-minute meter data.

Learning Outcomes

Attendees at this course will:  

  • Define the main objectives of the new SEEM market
  • Discuss the potential costs and benefits for SEEM
  • Examine the key lessons learned for 3 months of actual SEEM operations
  • Identify who can participate in the SEEM market
  • Assess how SEEM can be used to integrate more intermittent variable energy resources (wind and solar) in the Southeast
  • Evaluate whether SEEM can increase grid reliability in the Southeast
  • Consider the scenario – if your company decides to stay out of SEEM, but those around you join SEEM, how it could impact your operations
  • Analyze how the SEEM market clearing engine works
  • Demonstrate how market participants create sale offers and purchase bids to maximize market benefits
  • Explain the BA responsibilities in the SEEM market
  • Describe how transmission-service providers update transfer limits (also called NFEET limits) for transmission paths
  • Recognize and understand key SEEM settlement charges for energy and transmission losses
  • Assess how to use post-analysis with 15-minute meter data to compute actual profits & losses for cleared SEEM trades and provide feedback to market participants on SEEM trading strategies
  • Apply post-analysis to identify SEEM Trades that are losing money and provide corrective strategies
  • Distinguish what data you need to validate the SEEM settlement statements and invoices received from SEEM participants and transmission service providers
  • Discuss how to best prepare your team (Front Office, Back Office, BA Operators, transmission service providers, IT, Plant Personnel) for the SEEM market
  • Specify what IT infrastructure is necessary to support the end-to-end SEEM trading process – bid/offer creation and submission, P&L Analysis, to settlement validation


Tuesday, February 14, 2023 : Central Time

7:45 – 8:00 a.m.
Log In and Welcome

12:30 – 1:15 p.m.
Lunch Break

8:00 a.m. – 5:00 p.m.
Course Timing


8:00 – 8:30 a.m. :: Overview and Introductions

8:30 – 10:45 a.m. :: Overview on SEEM Market

  • Design objectives for SEEM
  • Key players in SEEM
  • Understanding SEEM network model
  • Reviewing SEEM workflow for SEEM administrators, market participants, and transmission service providers
  • How does the SEEM market-clearing engine work?
  • Reviewing actual benefits for SEEM
  • Challenges faced by SEEM participants
  • Frequently asked questions about SEEM
  • Trading timeline & challenges
  • Understanding SEEM terminology

10:45 – 11:00 a.m. :: Morning Break

11:00 a.m. – 12:30 p.m. :: Understanding SEEM Market Clearing Methodology

  • Understanding RT SEEM trading workflow
  • Using PCI SEEM market clearing engine to simulate five case studies
  • Reviewing bids and offers
  • Reviewing transmission limits
  • Reviewing cleared trades and prices
  • Reviewing settlement results and P&L
  • Objective function for SEEM market clearing engine
  • How does SEEM clearing engine handle transmission limits?
  • When should you use all-or-nothing flags?
  • When should you use adders for your generation offers?
  • When should you use discounts for your purchase bids??
  • Recommendations on SEEM trading strategies

12:30 – 1:15 p.m. :: Lunch Break

1:30 – 3:00 p.m. :: Trading Workflow for SEEM Market Participants

  • How can you forecast 15-minute loads?
  • How can you forecast 15-minute generation for Variable Energy Resources?
  • Using EMS data to Initialize 15-minute resource plan
  • Optimizing 15-minute resource plan for Remaining 7 days
  • Computing incremental & decremental cost curves
  • Using Business Rules to Create 15-minute bids and offers for SEEM
  • How do you select sources for your offers and sinks for your bids?
  • Reviewing SEEM Cleared Trades and Prices
  • Reviewing SEEM Settlement Results and P&L

3:00 – 3:15 p.m. :: Afternoon Break

3:15 – 4:45 p.m. :: Automating Trading Workflow for SEEM Market Participants

  • Need for automating SEEM Trading Workflow
  • Importing 15-minute loads
  • Importing 15-minute forecasts for Variable Energy Resources (Solar, Wind)
  • Creating 15-minute resource plan
  • Creating and submitting 15-minute bids and offers for SEEM
  • Reviewing SEEM Cleared Trades and Prices
  • Reviewing SEEM Settlement Results and Nominal P&L

4:45 p.m. :: Program Adjourns for Day


Wednesday, February 15, 2023 : Central Time

7:45 – 8:00 a.m.
Log In and Welcome

12:15 – 1:00 p.m.
Lunch Break

8:00 a.m. – 4:45 p.m.
Course Timing


8:00 – 10:30 a.m. :: Understanding SEEM Network Model

  • SEEM network model (balancing authorities, sources, sinks, transmission paths)
  • Who creates eTags in SEEM market?
  • Reviewing eTags uses in SEEM
  • Key eTag stakeholders in SEEM
  • Uses of EIR (Electric Industry Registry)
  • What info is stored in eTags?
  • Real-Time eTag adjustments
  • Reviewing OASIS transmission reservations made by SEEM
  • Roles of transmission service providers (TSPs)
  • SEEM data submitted by TSPs (transmission limits, loss factors, loss rates)
  • Understanding loss factors and loss rates
  • Scenario showing full SEEM transmission workflow from creating TSR and eTag to RT scheduling
  • Creating TSRs and eTags for cleared trades in SEEM

10:30 – 10:45 a.m. :: Morning Break

10:45 a.m. – 12:15 p.m. :: Using Post-Analysis to compute Profits & Losses for Cleared SEEM Trades

  • Using 15-minute meter data to build supply & demand stacks
  • Computing incremental (INC) costs for resources that are ramped up to sell energy to SEEM
  • Computing decremental (DEC) costs for resources that are ramped down to buy energy from SEEM
  • Computing nominal and actual profits & losses for cleared SEEM trades
  • Do all cleared SEEM trades make money?
  • Understanding reasons why some cleared SEEM trades are losing money?
  • Providing corrective action items to maximize SEEM savings
  • Computing impacts of SEEM trades on fuel burn and emissions

12:15 – 1:00 p.m. :: Lunch Break

1:00 – 2:45 p.m. :: Settlement Workflow for SEEM Market Participants

  • Reviewing SEEM settlement workflow
  • Understanding SEEM market results
  • Computing energy settlements for cleared SEEM trades
  • Computing financial loss settlements for cleared SEEM trades
  • Computing estimated and actual profits & losses for cleared SEEM trades
  • What software tools to you need to validate SEEM settlements?

2:45 – 3:00 p.m. :: Afternoon Break

3:00 – 4:45 p.m. :: Strategies for Maximizing Benefits for SEEM Market

  • What are lessons learned for SEEM participants?
  • What tools do SEEM participants and transmission service providers need to support SEEM trading workflow?
  • Discuss “Best Practices” to Maximize Benefits for SEEM Trading
  • Lessons Learned from Other Markets

Course Review & Round-Table Discussion

4:45 p.m. :: Course Adjournment


Matt O’Neal, Information Technology Manager – Financial Services, Southern Company Services Inc 

Matt O’Neal is Information Technology Manager of Financial Services at Southern Company Services Inc.  He plays a critical role in the implementation of the Southeast Energy Exchange Market (SEEM).  He has more than 18 years of experience in commercial operations and technology at Southern Company.  Mr. O’Neal received his bachelor’s degree in Management Information Systems from Auburn University and his MBA from the University of Alabama in Birmingham.

Khai Le, Sr. Vice President, PCI

Over the past 45 years, Khai Le has conducted over 750 seminars on market-based operations, trading and bidding strategies, portfolio optimization, and shadow settlement for utilities and ISOs worldwide. He is currently working with market participants in RTO and bilateral markets to deploy the PCI Suite to automate their bid-to-bill, portfolio-optimization, ETRM, and BA-operations workflows.    Khai authored over 100 technical papers on unit commitment, hydro-thermal coordination, emission dispatch, optimization of ancillary services, post analysis, and short-term planning.  Five of his papers received prize awards.  Khai received his BS from Harvey Mudd College and his MS from Carnegie Mellon University.  He is a Fellow of the IEEE and a Registered Professional Engineer in Pennsylvania. 

Buck Feng, CTO, PCI

Buck Feng is the product manager for the PCI SEEM Trading Platform.  He has more than 30 years of experience with portfolio optimization, post analysis, and risk management.  Mr. Feng obtained his master’s degree in Power Engineering from the University of Oklahoma.

Miao Cao, Manager, PCI

Miao Cao is the development manager for the PCI Post-Analysis system.  She has more than seven years of experience with post-analysis, portfolio optimization, forecasting and bid-to-bill. Ms. Cao obtained her master’s degree in Mathematics from University of Oklahoma.

Valeria Herrera, Manager, PCI

Valeria Herrerra is the product manager for PCI ETag+.  She currently supports the deployment of PCI ETag+ for all PCI clients in the US.  Ms. Herrerra received her master’s degree in chemical engineering from University of Oklahoma.

Patrick McGarry, Senior Director, PCI

Pat provides leadership, business development, and product management for the PCI suite of products.   Pat has over 32 years of experience with power tradingrisk management, portfolio management, outage management, and bid-to-bill workflows.   Pat received his bachelor’s degree in finance from Fairfield University and his MBA from the University of Florida. 

Online delivery

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • IMPORTANT NOTE: After November 30 you will not be able to join a Teams meeting using Internet Explorer 11. Microsoft recommends downloading and installing the Teams app if possible. You may also use the Edge browser or Chrome.
  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time.
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all attendees for 7 days after the event


Southeast Energy Exchange Market (SEEM)

February 14-15, 2023 | Online
Individual attendee(s) - $ 1295.00 each

Volume pricing also available

Individual attendee tickets can be mixed with ticket packs for complete flexibility

Pack of 5 attendees - $ 5,180.00 (20% discount)
Pack of 10 attendees - $ 9,065.00 (30% discount)
Pack of 20 attendees - $ 15,540.00 (40% discount)

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before January 13, 2023 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800




EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 1.3 CEUs for this event.


Upon successful completion of this event, program participants interested in receiving CPE credits will receive a certificate of completion.

Course CPE Credits: 15.0
There is no prerequisite for this Course.
Program field of study: Specialized Knowledge
Program Level: Basic
Delivery Methood: Group-Live
Advanced Preperation: None

CpeEUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site:



Requirements for Successful Completion of Program

Participants must be logged on each day for the entirety of the course to be eligible for continuing education credit.

Instructional Methods

Case studies, PowerPoint presentations, and group discussion will be used in this event.

Who Should Attend

  • SEEM administrators who are in charge of running SEEM market
  • Front-Office personnel and traders who would like to understand the SEEM trading workflow and formulate SEEM bids and offers
  • Back-office employees who need to gain a good understanding of the SEEM settlement rules
  • Transmission-Service Providers who are in charge of updating transmission limits in the SEEM network model
  • Power-plant managers who would like to understand the impact of SEEM on their plant operations
  • IT personnel who need to build the IT infrastructure to support the SEEM trading workflow


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