April 28 - 29, 2026 Online :: Central Time
“Training at EUCI has helped me gain deeper knowledge of topics that are directly relevant to my job while providing CPE credit. This has been huge in helping me advance my skillset and ultimately my career.”
Financial Analyst Senior, Eugene Water & Electric Board“I did not fall asleep during this conference - the speakers did a great job, and I recommend the Time of Use (TOU) Rate Design course.”
Data Analyst, Town Square EnergyTime-of-Use (TOU) rates are moving from pilot programs to a core utility strategy as electrification, EV adoption, and peak demand growth challenge legacy rate designs. While TOU can shift load and improve grid efficiency, utilities face ongoing hurdles, including uneven customer adoption, regulatory complexity, equity concerns, and the need to align rates with customer behavior, enabling technology, and distributed energy resources.
This conference addresses these challenges with a utility-focused, practical approach. Through sessions on TOU implementation amid regulatory and legislative complexities, dynamic pricing and flexible load management, advanced TOU rate design for EVs and DERs, managing secondary peaks, innovations in TOU technology and analytics, and cooperative and municipal program strategies, attendees will come away with practical guidance, lessons from real-world programs, and strategies they can apply within their own utilities. Utilities will gain the knowledge needed to optimize load management, improve customer engagement, meet regulatory requirements, and design next-generation rates that deliver measurable operational, customer, and grid benefits.
Registration is now open for this practical, two-day forum on TOU rate design.
Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ
If you are unable to attend at the scheduled date and time, we make recordings available to all attendees for 7 days after the event
Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before March 20, 2026 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800
Tuesday, April 28, 2026
Central Time
Online
El Paso Electric’s Advanced Metering System (AMS) initiative, including its objectives and role in modernizing the grid. It will cover the smart meter deployment strategy, key technology components, and implementation timeline. The discussion will also address customer-facing benefits such as improved data access, energy insights, and new rate design options including time-of-use pricing. Finally, it will review stakeholder feedback, operational benefits for reliability and grid visibility, and next steps for pilot and full-scale rollout.
Goksin Kavlak, PhD Senior Energy Associate The Brattle Group
While standard TOU rates use fixed blocks, Valley Clean Energy is pioneering Hourly Flex Pricing (HFP) to manage high-intensity agricultural loads. This session will share insights from the AgFIT pilot, detailing how to move from traditional TOU to real-time price signals that automate irrigation and pumping.
Rebecca Kuczynski Chief Customer Officer Valley Clean Energy
Sierra Huffman Senior Financial Analyst, Rates and Power Costs Valley Clean Energy
Examine experiences from utilities that have implemented TOU rates, highlighting changes in customer behavior, demand effects, and lessons learned from rate transitions.
Dan Hansen, PhD Managing Director, Energy Practice Christensen Associates
Utility Representative - TBD
This session explores how electric utility costs relate to time-differentiated pricing and Time-of-Use (TOU) rate structures. Attendees will discover the influence of these factors on rate design, utility operations, and customer decision-making. Additionally, the session provides actionable approaches for communicating price signals, engaging customers, and boosting grid efficiency, with a look at current TOU trends and future developments in rate design.
David Stowe Senior Rate Engineer Core Electric Cooperative
This session explores the limits of Time-of-Use rates as adoption grows, including the emergence of secondary peaks and operational challenges. While TOU provides clear benefits, it is only a first step toward more advanced time-varying rates. This session will discuss why utilities should begin planning now on how to evolve beyond TOU to ensure scalability to high participation rates and outline a roadmap for transitioning to next-generation rate designs that continue to support grid flexibility and improved affordability.
Hayden Reeve Senior Technical Advisor Pacific Northwest National Laboratory
This session explores new research into how low-income and Gen-Z consumers understand and engage with different electricity rate structures. Drawing on direct insights, the talk challenges conventional approaches to energy affordability and proposes rate design as a powerful equity tool beyond traditional bill assistance. Attendees will gain a deeper understanding of how to align rate innovation with the needs of historically underserved customer segments.
Jason McGrade Deputy Director Smart Energy Consumer Collaborative
As Washington State transitions toward a more modern and flexible energy grid, investor-owned utilities are increasingly utilizing TOU rate designs to manage load and integrate renewable energy. This session, presented by the Washington Utilities and Transportation Commission , provides a comprehensive overview of the current TOU landscape across the state's major energy providers: Avista, PacifiCorp, and Puget Sound Energy (PSE). Time-of-Use Rate Pilots and Programs
Heather Moline Energy Policy Advisor to the Commissioners Washington Utilities and Transportation Commission
Kelvin Fitzerald Regulatory Analyst, Energy Rates & Services Washington Utilities and Transportation Commission
Wednesday, April 29, 2026
Central Time
Online
Explore how co-ops and municipalities are leveraging TOU rates to manage EV charging and flexible loads, using real-world case studies to highlight strategies, challenges, and outcomes. Attendees will gain practical insights into optimizing load management, enhancing member engagement, and improving cost efficiency through innovative TOU program design.
Michelle Lynch Senior Analyst Hoosier Energy
This session explores how utilities measure and evaluate the impacts of Time-of-Use rates using advanced analytics and technology. Topics include approaches to assessing load and bill impacts beyond shadow billing, understanding which customers benefit or face challenges, and strategies for voluntary versus default enrollment. Case examples highlight lessons learned from California, including equity considerations for low-income and elderly customers, and how data-driven insights can guide more effective and fair TOU program design.
Dr. Eric Bell Principal Apex Analytics, LLC
Aimee Savage Senior Associate Apex Analytics, LLC
This session explores how cooperatives can design and implement Time-of-Use rates to optimize load management, enhance member engagement, and support the integration of flexible loads like EVs and distributed energy resources. Drawing on real-world experiences, this session will share practical strategies for overcoming implementation challenges in co-op territories, communicating effectively with members, and ensuring equitable access and adoption across diverse communities. Attendees will gain actionable insights for applying TOU programs in cooperative and municipal settings.
Tim Ferree Accounts & Advocacy Specialist Oklahoma Electric Cooperative
Principal
Apex Analytics, LLC
Accounts & Advocacy Specialist
Oklahoma Electric Cooperative
Regulatory Analyst, Energy Rates & Services
Washington Utilities and Transportation Commission
Managing Director, Energy Practice
Christensen Associates
Senior Financial Analyst, Rates and Power Costs
Valley Clean Energy
Senior Energy Associate
The Brattle Group
Chief Customer Officer
Valley Clean Energy
Senior Analyst
Hoosier Energy
Deputy Director
Smart Energy Consumer Collaborative
Energy Policy Advisor to the Commissioners
Washington Utilities and Transportation Commission
Senior Technical Advisor
Pacific Northwest National Laboratory
Senior Associate
Apex Analytics, LLC
Senior Rate Engineer
Core Electric Cooperative
EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.
EUCI is authorized by IACET to offer 0.9 CEUs for this event
Verify our IACET accreditation
Participants must log in for the entirety and be in attendance for the entirety of the conference to be eligible for continuing education credit.
Case studies, PowerPoint presentations, open discussions, panels.
Upon successful completion of this event, program participants interested in receiving CPE credits will receive a certificate of completion.
Conference CPE Credits: 10.5
There is no prerequisite for this conference.
Program field of study: Specialized Knowledge
Program Level: Basic
Delivery Method: Group Internet Based
Advanced Preparation: None
EUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Only registered attendees can request CLE credits for an EUCI course/event. Please email [email protected] prior to the course start date and list the state where you are licensed and your bar# as well as the name and date of your course/event in your request, and someone will be in contact.
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