Demand Response (DR) Programs continue to gain traction but are still widely underutilized and undersubscribed. As grid dynamics shift, especially around the emerging dominance of the winter peak, finding the right customers and the right measures is increasingly critical.
DR only delivers value when the right customers enroll and respond when called. Despite incentives and enabling technologies, electric utilities still struggle with low participation, high opt-out rates, inconsistent performance, and legacy programs that fail to deliver during winter peak conditions.
This course focuses on the biggest factors for DR success: identifying customers that meet your system needs and successfully engaging them to participate in programs for the long term.
This training moves beyond program mechanics to strategies that identify the right customers and address how they perceive, understand, and act on DR offerings. Participants will learn how to:
- Identify customer segments that match system needs
- Develop compelling value propositions that co-optimize customer and utility benefits
- Design messaging and enrollment pathways that reduce friction
- Structure incentives that increase participation while controlling costs
- Estimate and verify program impact, especially for winter peak performance
Register now to gain practical tools to improve enrollment, increase response rates, and strengthen customer trust while supporting grid reliability, affordability, and regulatory objectives.
EUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 