Key Account Management for Utilities

In the face of evolving electricity industry dynamics, it’s crucial for public power utilities to anticipate customer decisions such as relocating, switching energy sources, or adding their own generation. This course will show you how to position your utility as a customized service provider, staying ahead of these changes and maintaining strong relationships with key account customers.

This course equips utility professionals with the strategies and tools needed to manage the most influential commercial and industrial accounts effectively:

• Implementing a successful key accounts program with a clear, concise plan of action.
• Assuring adequate resources and obtaining leadership and community support.
• Establishing a commitment to maintaining the program.
• Engaging key account customers and building programs tailored to their needs while meeting the strategic goals of your utility.

Whether you are starting a new key accounts program or elevating an existing one, this course provides the skills, knowledge, and tools for success. Learn from real-world examples, access tools and templates, and practice skills.

Register now to transform your key account management approach and drive organizational excellence in the utility industry.

• Establish a robust foundation for a key accounts program that aligns with your utility’s strategic goals.
• Identify and address challenges in stalled key accounts programs.
• Build effective key account teams to drive initiatives.
• Develop and implement a four-phased key accounts development process, including identity, clarity, roadmap, and validation phases.
• Launch and integrate a key accounts program into the community effectively.
• Recognize the value and implementation standards of customer action plans to enhance satisfaction and program success.
• Assess priorities and principles for key accounts representatives.
• Master effective communication techniques to enhance interactions with key accounts.
• Conduct impactful on-site key accounts meetings to build stronger relationships.
• Apply continuous follow-up strategies to maintain engagement and satisfaction.
• Set clear key account management and performance goals.