|Proceedings package||US $ 295.00|
Powering up Utilities through Mobile and Social Media
Event Description and Agenda:
Historically, utilities are alleged to be classic, "late-adopters" of the new. The businesses are incented to be risk-averse by the regulations and regulators that control the industry. Yet, in today's digital age, customers expect from their utilities faster, more efficient customer service, as well as increased opportunities to reduce their energy bills.
The combination of smart grid investments, social media and mobile apps have given utilities a host of new tools to shake their stodgy reputation and improve their customer engagement. These types of media are critical in reaching customers during power outages, as well as in providing energy saving tips, bill pay and other customer engagement services. Though many utilities are rapidly and successfully using social media and mobile applications to improve engagement in these areas, there is still plenty of room for improvement. Consumers want to communicate through social media to ask questions, express opinions and add localized information that would help other customers in their community.
This conference will bring together industry and utility experts from across Canada and the United States to share their expert knowledge, experiences and aspirations regarding mobile and social media. Speakers will discuss specific ways in which mobile and social media are already transforming the utility landscape. Attendees will take away additional knowledge and resources required to implement effective mobile and social solutions within the areas of customer engagement.
Monday, February 23, 2015
7:45 - 8:15 a.m. :: Registration and Continental Breakfast
8:15 - 8:25 a.m. :: Opening Remarks
Mobile and Social Media for Utilities
10:15 - 10:45 a.m. :: Networking Break
12:15 - 1:15 p.m. :: Group Luncheon
Using Social Media to Improve Customer Communications
2:45 - 3:15 p.m. :: Networking Break
Tuesday, February 24, 2015
8:00 - 8:30 a.m. :: Continental Breakfast
Using Social Media to Improve Customer Communications (continued)
10:00 - 10:30 a.m. :: Networking Break