Extending the Retail Portfolio: Fixed Billing for Mass Market Customers

June 4, 2020


June 4, 2020 Central Time

9:15 – 9:30 am :: Login

9:30 am – 12:45 pm :: Workshop Timing


Bruce Chapman, Vice President, Christensen Associates

Mr. Chapman is a Vice President at Christensen Associates Energy Consulting. He assists clients in the electricity and natural gas industries to improve their costing and pricing capabilities. Mr. Chapman advises clients in such areas of expertise as: cost-of-service analysis and rate design based upon both established regulatory and market-based principles; innovative rate design including demand response products, renewables pricing, fixed billing, and other market-based retail pricing products; load forecasting and load research analysis. Additionally, he has supervised the development of software required for the implementation and support of innovative retail products.

Seth Blocker, Pricing Design Manager, Georgia Power

Seth Blocker is manager of the Pricing Design function for Georgia Power Company. In this role, he leads the team responsible for all rate design activities – including designing prices for all tariff filings, creating new tariffs, administering the largest FlatBill program in the country, and studying customer behaviors and revenue impacts from rate designs. Seth previously served as Regulatory Affairs Manager for Georgia Power where he was an advisor to the marketing organization on regulatory matters - identifying regulatory risks, leading strategic regulatory initiatives, and managing communications across Georgia Power on regulatory activities.  Prior to that, Seth managed a team responsible for implementing the company’s utility scale renewable energy programs. In Seth’s 18 years with Georgia Power, he has worked in multiple positions of increasing responsibility throughout the Marketing, Resource Planning and Finance organizations, always serving as an integral part of the company’s strategic planning processes and analyses.  


Our courses are designed to be the best possible use of your valuable time – get the information you need to improve your position in the market in an interactive, dynamic format.

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.