By - Jon Brown

Canna Business 101
February 16, 2021 | Online :: Central Time

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Even during a global pandemic, the cannabis industry is thriving. According to Leafly’s annual report, cannabis sales in the United States increased 67 percent, jumping from $10.7 billion in 2019 to $17.9 billion in 2020. Four more states legalized marijuana for adult use, joining 15 other recreational states and 33 that have legalized it for medical use. According to a 2020 report from Grand View Research, the global legal marijuana market size is expected to reach 73.6 billion by 2027. However, in order to take advantage of these sizeable opportunities, stakeholders must navigate a challenging and ever-evolving regulatory structure. 

Cannabis industry players must consider the realities of implementation: land use, entitlement, and licensing; while also developing best practices for product safety, managing liability, compliance, labeling, distributing, and retailing.

Attend this one-of-a-kind course that brings together a faculty of leaders in the cannabis sector, including a successful operator and a well-known cannabis scientist to discuss best practices to ensure successful canna business development.

Learning Outcomes

This course will provide attendees an opportunity to:

  • Discover how to overcome challenges of cannabis implementation
  • Explore best practices from experienced regulators
  • Discuss strategies for food safety and testing
  • Identify how to navigate code and compliance issues
  • Demonstrate new technologies for track and trace, delivery, and compliance
  • Network with top cannabis operators and growers



EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).  In obtaining this accreditation, EUCI has demonstrated that it  complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.

EUCI is authorized by IACET to offer 0.6 CEUs for this event.


Requirements for Successful Completion of Program

Participants must log on each day and be in attendance for the entirety of the course to be eligible for continuing education credit.

Instructional Methods

Case Studies, Panel Discussions and PowerPoint presentations will be used in the program.


Tuesday, February 16, 2020 – Central Time

8:45 – 9:00 am :: Log In and Welcome

9:00 – 4:00 pm :: Course Timing

12:00 – 12:45 pm :: Lunch Break

Welcome Remarks

The Realities of Cannabis Implementation

Marijuana legislation is quickly evolving and stakeholders must keep pace. 

This session will include an update on marijuana regulation and public sector impacts, as well as an overview of implementation framework, including:

  • Land use
  • Entitlement processes
  • Licensing processes

Best Practices in the Canna Industry in the US

In this session, our instructors will share strategies to create a cohesive and effective cannabis business structure. Attendees will hear views on expanding regulatory frameworks, how license applications are ranked, the latest licensing fees and related requirements, benefits of quality data for consumers, compliance, and social equity concerns.

  • Current examples of procedures in the canna industry
  • Best practices from top growers

Cannabis Licensing: Requirements & Process

This session will feature an overview of what has been learned from existing medical and adult use programs. What is the best approach to caps, level of requirements in licenses, rating systems, and license fees? How stringent should the operational requirements be on an application?

Food Safety and Compliance in Cannabis Processing

Testing cannabis products is imperative in guaranteeing public health and safety. This session will outline the latest advances in quality control and testing and standards development, assuring the quality of consumed product.

A 4-part Approach to Regulating Cannabis

Innovative policies and approaches to cannabis regulation and what may be on the horizon for this constantly evolving industry.

  • Regulation
  • Education
  • Enforcement
  • Taxation

Recap and Open Q & A


Dr. Susan Audino, Principal, S. A. Audino & Associates

Dr. Audino is a chemist/chemometrician and independent consultant to chemical and biological laboratories. She is highly visible in the cannabis industry as a leader for the development of official and consensus test methods and member of expert review panels. She also serves as scientific advisor to multiple cannabis testing laboratories, private and non-profit cannabis organizations, and state regulatory bodies.

Senior Representative, Marijuana Regulatory Agency, State of Michigan, Marijuana Act.

Joe Devlin, Senior VP, Ikanik Farms and Former Chief of Cannabis Policy for Sacramento

Joseph M. Devlin is the Senior Vice President of Market Development & External Affairs at Ikänik Farms®. Prior to joining Ikanik, Joe created and then led California’s first municipal office for regulating cannabis. Under his leadership as Chief of Cannabis Policy and Enforcement, the City of Sacramento became a national leader, pioneering industry best practices on social responsibility, security, equity and more. Joe has over 20 years of public policy experience, including tenures with California State Legislature as well as local government.

Online Delivery

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time.
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event

Event Standard RateAttendees
Single Connection - Canna Business 101US $ 795.00
Pack of 5 connectionsUS $ 3,575.00
Pack of 10 ConnectionsUS $ 5,965.00
Call us at 303.770.8800 if you have any specific questions on the volume discounts
* all other discounts do not apply to license packs

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Cancellation Policy

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before January 15, 2021. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800

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