Energy Market Dynamics: Business Models & the Value of a Watt

Energy Market Dynamics: Business Models & the Value of a Watt

May 5, 2021 | Online :: Central Time

How will energy storage impact distribution of energy? Will carbon credits really decrease energy prices? What happens if energy efficiency programs and demand management programs become more widely implemented? In this course, you will learn about the macro level impact of energy trends and the impact to the business for power generation resources. Nuances related to types of business models and different market structures will enlighten your perspective for policies and energy trends being discussed. You will walk away with the resources you need to analyze the market trends and specific power plant viability along with the knowledge to bring that data to life. Furthermore, you will learn about the strategies power plant owners use to maximize their business potential based on the type of generation they own and their business structure. Attend this course for these tangible take-aways:

  • A refresher on the fundamentals of energy, supply and demand
  • Overview of energy markets and various energy products
    • Understand the nuances between regulated and deregulated markets
    • Understand how power is delivered reliably to the users
    • Identify resources to gather real-time energy market information
    • Be able to identify competitive nature of dispatch order and resources to understand trends impacting the competitive landscape
  • Details on different power generation types work and the roles of different technology through days and seasons
    • Identify resources to understand past operating behavior
    • Learn how to combine data to assume how market changes will impact the production for specific plants
  • Business models and complexities of ownership types
    • Understand the goals of different business structures
    • Identify how the business ownership impacts decisions within various market types
  • Relevant energy discussion topics and know how to assess the financial benefactors for policies
    • Assess the dynamic nature of the energy market and sensitivity to market drivers and trends (how will energy storage impact distribution of energy? Will carbon credits really decrease energy prices? What happens if energy efficiency programs and demand management programs become more widely implemented?)
  • Create a rough proforma for a power generating plant

Upon completion of this course, you will be able to understand the business decisions power plant owners, operators and energy traders make daily to provide reliable and affordable power while keeping their company profitable.

Learning Outcomes

This course will provide attendees an opportunity to:

  • Gain a fundamental understanding of various energy market structures in the US and Canada
  • Review the business decision trade-offs in the power generation business
  • Identify the important role each generation type plays in the energy system
  • Discuss various policies and incentives provided to certain energy generation types
  • Discover available resources to learn more about energy markets
  • Establish processes to become involved in your local energy market
  • Demonstrate how to create a rough proforma for a power generating plant


    Wednesday, May 5, 2021 Central Time

    8:15 – 8:30 a.m.
    Log In

    12:00 – 1:00 p.m.
    Lunch Break

    8:30 a.m. – 4:30 p.m.
    Course Timing

    Short breaks each hour

    Fundamentals: Energy, Supply & Demand, and Rules of Electricity

    Supply must equal demand, at least until we have wide-spread energy storage. Maintaining this delicate balance with the uncertainties of weather, fuel availability and other factors has created a dynamic energy market eco-system. In this session, you will learn about the dynamics within markets driving availability and cost of power, and be introduced to the following concepts, and more:

    Energy Markets: Monopolies, Competitive Markets, Hybrids and Ownership Types

    • Types of power markets
    • How to research power producers in the area

    Basics of Power Generation

    • Characteristics for types of power generation
    • Understand the different types of power generation ownership models and why that matters
    • Understand the historic power generation trends for a chosen plant

    Intro to Business Models

    • Examples of types of business models

    Market Dynamics

    • Staying on top of the changing competitive landscape
    • Dispatch stack – impact of changes
    • Understanding market bidding processes and how to identify the predicted load and price of power

    Activity: Understanding Spark Spread

    • This hands-on session is a step-by-step guide on how to calculate the on-peak spark spread

    Business of Power Generation

    • How will changes to the power production capabilities impact the ability to clear the market and thus be profitable (changes include more output, faster starts, efficiency, etc.)

    Emerging Trends

    • What is changing in your industry?
    • How are you vulnerable to changes in your industry?
    • Are your products/service future-resistant?


    Lead Instructors:

    Kristin Janacek, Partner, VNC Tech Group

    Passionate for solving complex challenges, Kristin repetitively brings solutions to reality for the customer resulting in measurable business value by bringing forward best practices to create relevant and sustainable solutions. Kristin was formerly the Senior Customer Value and Markets Leader for GE Power and brings over 15 years of experience of leadership, design thinking, strategy and complex problem solving.

    Michael Saucier, Director of Strategic Marketing, Mitsubishi Hitachi Power Systems Americas, Inc.

    Michael is business growth guru and inventive marketer. As the Director of Strategic Marketing for Mitsubishi Hitachi Power Systems Americas, he stays on top of power market trends and opportunities for growth in the sector. Michael was formerly the Senior Manager of Market and Competitive Intelligence for GE Power and the Worldwide Business Manager for AMD. He received his MBA from the University of Texas at Austin.


    Additional Instructors:

    Ken Caird, Partner, VNC Tech Group

    Ken has over 40 years’ experience in the electric utility field. He was responsible for the high-level architectural design for GE’s Smart Grid System offering. Ken is also responsible for developing requirements and working with external system integrators to provide interoperability between utility real time network operational systems and IT based enterprise systems.  He is also Chief Technical Consultant and Software developer for Light the World – a non-profit organization developing low cost DC microgrids for Third World customers who do not have electricity.

    Anthony Maiello, Founder, VNC Tech Group

    Anthony is a mission driven growth technology leader with over 35 years’ experience in a broad array of industries including energy, security systems, manufacturing, information technology, and electronics software systems. He was the former Chief Technology Officer at GE Energy.

    Online Delivery

    We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

    • IMPORTANT NOTE: After November 30 you will not be able to join a Teams meeting using Internet Explorer 11. Microsoft recommends downloading and installing the Teams app if possible. You may also use the Edge browser or Chrome.
    • You will receive a meeting invitation will include a link to join the meeting.
    • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
      • You will need to join the appropriate meeting at the appropriate time.
    • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
    • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


    Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

    If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event

    Event Standard RateAttendees
    Single Connection - Energy Market Dynamics: Business Models & the Value of a WattUS $ 795.00
    Pack of 5 connectionsUS $ 3,180.00
    Pack of 10 ConnectionsUS $ 5,565.00
    Pack of 20 ConnectionsUS $ 9,540.00
    Call us at 303.770.8800 if you have any specific questions on the volume discounts
    * all other discounts do not apply to license packs

    By registering I indicate I agree with EUCI's privacy policy and understand I may receive emailed reports, articles, event invitations and other information related to products and services from EUCI and any of our business partners. I understand I may unsubscribe at any time by clicking the link included in emails.

    Cancellation Policy

    Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before April 02, 2021 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800

    Secured By:




    EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).  In obtaining this accreditation, EUCI has demonstrated that it  complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.

    EUCI is authorized by IACET to offer 0.7 CEUs for this event.

    Requirements for Successful Completion of Program

    Participants must sign in/out each day and be in attendance for the entirety of the course to be eligible for continuing education credit.

    Instructional Methods

    Panel Discussions and PowerPoint presentations will be used in the program.

    Who Should Attend

    • Professionals new to the energy industry
    • Private equity firms and investors in energy markets
    • Power plant professionals
    • Power plant design professionals
    • Sales and marketing specialists in the energy industry
    • Business development professionals in renewables
    • Business development professionals in the energy sector
    • Attorneys
    • Regulators

    By clicking Accept or closing this message, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them. more information

    By clicking Accept or closing this message, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. We use cookies during the registration process and to remember member settings.