2018 Residential Demand Charges Conference

Traditionally, residential rate design has done an imperfect job of recovering fixed costs appropriately. The standard residential rate has consisted of a customer charge and a consumption-based charge for a long period of time regardless of energy consumption. Until recently, rate structures treated residential customers equally in terms of their demand. Discrepancies between customer consumption patterns were only treated at a high level, with different tiers to account for differences in home size and energy consumption. However, with the proliferation of distributed energy resources this model is rapidly evolving in favor of more detailed demand charges.

As customers continue to put solar panels on their roofs, purchase efficient lighting, install smart thermostats, and focus on energy conservation to consume less from the grid, they use a smaller volume of the service utilities have historically charged for—electrons. Utilities, on the other hand, still need to maintain the grid and meet peak demand reliably when many customers come home from work and turn on many appliances at the same time. Under current consumption-based charges with less electron purchases, utilities are not getting as much income as before, which is leading many companies to explore implementing residential demand charges to help with fixed cost recovery.

EUCI’s 7th residential demand charges conference will bring together thought-leaders among utilities, industry experts and solution providers who will take a deep dive into the issues, pain points and resolutions around residential demand charges. Attendees will take away valuable knowledge about this innovative rate design option for their company and have the opportunity for quality networking with industry peers.

Learning Outcomes

  • Examine the role that behavioral economics plays for utilities in creating efficient pricing
  • Discuss the rate design challenges of accommodating distributed energy
  • Discuss issues that utilities can expect to encounter with residential demand charges
  • Explain multi-part (including demand charges), time differentiated pricing for residential and small commercial customers
  • Examine the impact that imposing a residential demand charge has on various stakeholders including solar advocates, intervenors and the utility
  • Discuss the effectiveness of each different rate design proposals including TOU, energy rates, demand charges, critical peak pricing and higher fixed charges
  • Interpret and share details where utilities have successfully engaged consumers
  • Evaluate different utilities’ offering of a demand rate to their residential customer base



EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 1.0 CEUs for this conference and 0.3 CEUs for the workshop.

Upon successful completion of this event, program participants interested in receiving CPE credits will receive a certificate of completion.

Course CPE Credits: 12.0 credits for the conference and 4.0 credits for the workshop
There is no prerequisite for this event.
Program Level: Basic
Delivery Methood: Group-Live
Advanced Preperation: None

CpeEUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org

Requirements for Successful Completion of Program

Participants must sign in/out each day and be in attendance for the entirety of the symposium to be eligible for continuing education credit.

Instructional Methods

Case Studies, Panel Discussions and PowerPoint presentations will be used in the program.


Tuesday, May 15, 2018

8:00 – 8:30 a.m. :: Registration and Continental Breakfast

8:30 – 8:40 a.m. :: Conference Announcements

8:40 – 9:00 a.m. :: Welcome Address:  Commissioners Perspective on Rate Design

Commissioner Kenneth C. Hill will welcome conference attendees to the great city of Nashville and provide a regulatory perspective on some emerging rate design issues like distributed generation and dynamic pricing.

Kenneth C. Hill, Commissioner, Tennessee Public Utility Commission

9:00 – 945 a.m. :: Keynote Address: Rate Design 3.0 and the Efficient Pricing Frontier

In this keynote address, renowned energy economist Ahmad Faruqui will share his front-line experiences and discuss the reasons why some utilities are beginning to offer innovative rate choices to accommodate customers. The presentation will examine how behavioral economics shows that customers have diverse preferences and to meet their needs, utilities that create an efficient pricing frontier are better aligned to give customer want they want.

Ahmad Faruqui, Principal, the Brattle Group

9:45 – 10:30 a.m. :: The Elimination or Reduction of Demand Charge Tariffs

Current rate design that includes demand charges based on individual customer maximum demand encourages nonresidential customers to control their own bills without regard to the impact that their consumption and production has on the grid. Getting rate design right will ensure that price signals conveyed to the customer reflect power system needs and power system costs. Shifting cost recovery to Time of Use (TOU) energy charges improves equity and efficiency. In this session, rate design expert Jim Lazar will talk about how well-designed pricing will induce cost-effective use of energy efficiency, self-generation, and demand response for the benefit of both nonresidential and residential customers.

Jim Lazar, Senior Advisor, Regulatory Assistance Project

10:30 – 10:45 a.m. :: A Difference of Opinion on Certain Elements of Rate Design

Rate Design experts Ahmad Faruqui with the Brattle Group and Jim Lazar with the Recovery Assistance Project (RAP) agree on the fundamentals of rate design:  A fixed charge, a demand charge, and time-varying energy charges. However, they strongly disagree on what goes into each of these categories. This session will set the tone for the conference as Mr. Faruqi and Mr. Lazar will methodically go through their differences and discuss why each takes the position they do.

Ahmad Faruqui, Principal, The Brattle Group

Jim Lazar, Senior Advisor, Regulatory Assistance Project

10:45 – 11:00 a.m. :: Morning Break

11:00 – 11:30 a.m. :: Innovative Rate Design:  The Cooperative Experience

The cooperative business model provides flexibility and agility to respond to the changing energy marketplace and mandatory demand charges for residential consumers are a growing trend amongst cooperatives. This session will explore cooperatives experience with innovative rate design and provide examples and lessons learned.

Allison Hamilton, Senior Principal Markets & Rates, National Rural Electric Cooperative Association (NRECA)

11:30 – 12:15 a.m. :: Rate Case Proposal and Settlement at El Paso Electric

In its 2017 general rate case in Texas, El Paso Electric Company proposed a new rate class and mandatory rate structure, including monthly demand charges, for residential customers with distributed generation and net energy metering.  In the settlement that ultimately resolved the case, EPE and solar advocates and intervenors agreed upon a new minimum bill structure that increased fixed cost recovery from new DG customers but maintained a single class of residential ratepayers.

James Schichtl, VP Regulatory Affairs, El Paso Electric Company

12:15 – 1:15 p.m. :: Group Luncheon

1:15 – 2:00 p.m. :: The Infotricity Utility – An Evolutionary Step

A small municipal utility in Glasgow, Kentucky went far beyond just demand-based rates for all customer classes. They went there and beyond into a fully non-volumetric retail electric power rate environment. This is the story of why, how, and the many dramas that unfolded after the 2016 implementation of this new approach to the electric power business. William Ray, CEO of Glasgow EPB will tell the fascinating story of what happened, and what lies ahead.

William J. Ray, CEO, Glasgow EPB

2:00 – 2:30 p.m. :: The Changing Marketplace at TVA: Electric Rates and Demand Charges

In today’s world, people have unique ways to access and use energy. Rather than simply purchasing energy from local power companies, consumers are exercising the option to generate a portion of it themselves by using technologies like solar panels, which causes the demand for TVA’s power to decrease. As a result, TVA is in talks to change its rate structure to ensure the safety, reliability and resilience consumers in the Tennessee Valley have come to expect.

Jay Erickson, Senior Pricing Specialist, Tennessee Valley Authority (TVA)

2:30 – 3:15 p.m. :: Examination of Multi-Part Time-Differentiated Pricing

This session will illustrate the development of multi-part (including demand charges), time differentiated pricing for residential and small commercial customers as implemented by Duke Energy. It will also explore possible improvements in matching individual customer revenues to the cost of serving these customers afforded by such designs. Emphasis will be placed on explaining the designs to intervening parties and regulators.

Jeff Bailey, Director of Pricing and Analysis, Duke Energy

3:15 – 3:30 p.m. :: Afternoon Break

3:30 – 4:15 p.m. :: A Consumer Perspective on Residential Demand Charges

From a consumer perspective, demand charges can be viewed as another means of collecting the residential class revenue requirement by increasing what is essentially a fixed monthly charge and reducing the variable kWh portion of the charge.  Other proponents view demand charges as a means of changing customer behavior and sending a “price signal” about peak usage.   Neither approach has been widely accepted by state regulators and residential consumer advocates have uniformly opposed reliance on demand charges or higher fixed monthly charges.  So, what is a utility to do?  Barbara Alexander, Barbara Alexander Consulting LLC, will discuss the practical implications and options to demand charges for residential customers.

Barbara Alexander, Consumer Affairs Consultant, Barbara Alexander Consulting LLC

4:15 – 5:15 p.m. :: Residential Demand Charges Panel Discussion: Pitchforks or Open Arms

In response to solar panels, Powerwalls and conservation behaviors, utilities are seriously considering residential demand rates as a viable option. But moving in the demand rate direction is not a simple matter, like an aircraft carrier changing course. In the past, just the mention of residential demand charges could result in visions of pitchforks. However, in this brave new world, demand charges are becoming more of a consideration for many utilities. Our panel of experts will weigh in on this controversial topic and questions from the audience are highly encouraged.


Daniel G. Hansen, Ph.D., Vice President, Christensen Associates Energy Consulting


Ahmad Faruqui, Principal, The Brattle Group

Jim Lazar, Senior Advisor, Regulatory Assistance Project

Barbara Alexander, Consumer Affairs Consultant, Barbara Alexander Consulting LLC

James Schichtl, VP Regulatory Affairs, El Paso Electric Company

Brian Pippin, Manager, Strategic Customer Solutions, Jacksonville Electric Authority

Wednesday, May 16, 2018

7:45 – 8:15 a.m. :: Continental Breakfast

8:15 – 8:45 a.m. :: Customer Perspectives on Demand Charges

There’s been a great deal of discussion lately about residential demand rates, as utilities grapple with finding a solution to fixed cost recovery for DER’s. While the DER piece is new, residential demand rates are not. Since the early 1970’s, about 30 electric utilities in the US (out of an approximate 3200) have now, or have had in the past, residential demand rates. There are multiple examples of past and existing residential demand rates that are attractive to residential customers and some that are not. In this session, Bill Brayden, an expert on residential demand control, will share his “Top 10” List of things that he has learned working with residential customers for the last 38 years helping them control their peak demands. These examples are from the customer’s perspective about what makes a good demand rate. He will also give a very quick view of where he thinks demand rates and demand control are going now that AMI (advanced meter infrastructure) deployments have been implemented in many utilities.

Bill Brayden, President, Brayden Automation

8:45 – 9:30 a.m. :: Rate Design for Net Energy Metered Customers

The proliferation of rooftop solar and net energy metering (NEM) has led to significant debate regarding the ratemaking methods that ought to be applied to the affected customers. Rate design proposals include time-of-use (TOU) energy rates, demand charges, critical peak pricing, and higher fixed charges. In addition, some have proposed establishing a separate NEM customer rate class for cost allocation purposes. This presentation will discuss the effectiveness of each of these options.

Daniel G. Hansen, Ph.D., Vice President, Christensen Associates Energy Consulting

9:30 – 10:15 a.m. :: Demand Rate Implementation: When Failure is Not an Option

Demand rate billing is a promising option for utilities seeking to align their cost and revenue structures while reducing the sharp spikes in demand that occur during peak times. But will customers accustomed to a consumption model understand and accept a completely new way of thinking about how they use energy? JEA is conducting a pilot to determine just that. In this presentation, Program Manager Brian Pippin details the lessons JEA has learned in testing demand billing. From marketing and communications to electric meter services, learn key tips for easing your utility’s transition to a residential demand rate.

Brian Pippin, Strategic Customer Solutions Manager, Jacksonville Electric Authority (JEA)

10:15 – 10:30 a.m. :: Morning Break

10:30 – 11:15 a.m. :: Innovative Rate Design at Xcel Energy

Innovative rate design is pivotal in providing Xcel the opportunity to recover their authorized revenue requirement. The rapid changes in today’s world has Xcel and other utilities looking forward to a world with high levels of energy efficiency, distributed generation (DG), and customer options for onsite backup supply. In this session, Scott Brockett will talk about innovative rate designs at Xcel including the company’s experience with residential demand charges.

Scott Brockett Director, Regulatory Administration & Compliance, Xcel Energy

11:15 – 12:00 p.m. :: Residential Demand Charges: A Look at Consumer Advocacy & Regulatory Considerations

Electric Utilities are increasingly proposing residential demand charges in a regulatory setting.  This presentation will provide consumer advocate perspectives on residential demand charges, or what utilities and other interested stakeholders can anticipate consumer advocates may support in a regulatory proceeding requesting residential demand charges, including examining recent regulatory proceedings.  This presentation will also explore how consumers may respond to different rate strategies.

Joseph A. Rosenthal, Principal Attorney, Connecticut Office of Consumer Counsel

12:00 p.m. :: Conference Adjourns


Avoided Costs: What is Distributed Generation Worth?

Wednesday, May 16, 2018

12:30 – 1:00 p.m. :: Workshop Registration

1:00 – 4:30 p.m. :: Workshop Timing


One of the challenges that distributed energy generation (DEG) poses for utilities is recovery of distribution fixed costs.  Residential demand charges offer an approach to the challenge of recovering costs. The other side of the DEG challenge is determining how to compensate the DEG facility for the energy that it generates.  Under net energy metering, the utility implicitly pays the full retail rate for this energy, at least down to zero net consumption. What should the utility pay for DEG?  “Avoided cost” is the usual reply. However, estimates of avoided cost range from a low defined by wholesale energy prices alone to a high that encompasses a broad range of possible cost impacts. This workshop will brief attendees on DEG pricing alternatives and then focus on the schools of thought that produce these highly disparate estimates of what a DEG provider should be paid.

The revenue recovery workshop was a popular feature of our previous residential demand charges conference and this workshop will provide an updated review of the avoided cost controversy.

Learning Outcomes

  • Discuss the incentives aspects of alternative DEG pricing approaches
  • Explain avoided cost and its components
  • Evaluate the interpretations of these components
  • Discuss why avoided cost practitioners are far apart in their views


  1. Who Cares About Avoided Cost?
  2. Defining Avoided Cost
  3. Avoided Cost and Rate Design
  4. Developing Avoided Costs for Distributed Energy Resources
  5. Mispricing Issues
  6. Pricing Distributed Energy
  7. Summary


Bruce Chapman, Vice President, Christensen Associates Energy Consulting, LLC

Bruce R. Chapman is a Vice President at Christensen Associates Energy Consulting. He specializes in the design and pricing of retail electricity pricing products that improve the efficiency of pricing relative to traditional rates, and in costing methods that underpin these prices. He has managed and participated in projects that have developed such innovative products as critical-peak pricing, real-time pricing, and fixed billing. He has also reviewed and recommended modifications to distributed generation and standby rate designs. Mr. Chapman regularly presents costing and pricing principles to industry stakeholders.


Barbara Alexander, Consumer Affairs Consultant, Barbara Alexander Consulting LLC

Lauren H. Bidra, Staff Attorney, State of Connecticut Office of Consumer Counsel

Scott Brockett Director, Regulatory Administration & Compliance, Xcel Energy

Jay Erickson, Senior Pricing Specialist, Tennessee Valley Authority (TVA)

Ahmad Faruqui, Principal, the Brattle Group

Daniel G. Hansen, Ph.D., Vice President, Christensen Associates Energy Consulting

Kenneth C. Hill, Commissioner, Tennessee Public Utility Commission

Jim Lazar, Senior Advisor, Regulatory Assistance Project

Brian Pippin, Strategic Customer Solutions Manager, Jacksonville Electric Authority (JEA)

William J. Ray, CEO, Glasgow EPB

James Schichtl, VP Regulatory Affairs, El Paso Electric Company


Radisson Nashville Airport
1112 Airport Center Drive
Nashville, TN 37214

To reserve your room, please call 1-615-889-9090 or book online here.
Please indicate that you are with the EUCI group to receive the group rate.

Room Rate:

The room rate is $135.00 single or double plus applicable taxes.

Room Block Dates:

A room block has been reserved for the nights of May 14 – 15, 2018.

Rate Available Until:

Make your reservations prior to April 30, 2018. There are a limited number of rooms available at the conference rate. Please make your reservations early.




2018 Residential Demand Charges Conference

January , 1970 | Nashville, TN
Individual attendee(s) - $ each

Buy 4 seats and only pay for 3! For this event every fourth attendee is free!


Avoided Costs: What is Distributed Generation Worth?

Individual attendee(s) - $ 595.00 each


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