Serving the energy industry for over 35 years
By - Jon Brown

Electric Vehicles 101
An Electric Utility Industry Primer on EVs, EV Programs & Maximizing the EV Opportunity
April 20-21, 2021 | Online :: Central Time

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If this event is of interest you may also be interested in this related event

EV Charging Infrastructure Due Diligence, April 22, 2021

“Great job on intro for utilities – this was a marvelous session for me and I gained a lot of insight into the utility side of EVs. Thank you for an incredibly informative and productive use of my time – I really enjoyed the material, the presenters, and the virtual interaction with participants!”  – Residential Energy Advisor, Jackson EMC

“Great overview of the EV issues and current status at several utilities. Left me with questions to take back to my organization.” -Chief Operations Officer, Eugene Water and Electric Board

American utility companies and policy makers are increasingly implementing Electric Vehicle (EV) and transportation electrification goals and programs, as EVs are now considered a vital part of decarbonization and GHG reduction goals.  Meanwhile, the EV industry is growing and evolving, as major vehicle manufacturers develop new electric vehicle models, and overall affordability for EVs prompts more consumers and businesses to purchase EVs than ever before.

This 1.5 day course is designed to provide a thorough foundational primer on Electric Vehicles (EVs), while emphasizing the learning needs and perspective of utilities and the energy industry.   The program will deliver insight into the EV marketplace and consumer trends, cost and performance of EV technologies, charging/charging infrastructure, relevant policy measures and trends, and the overall challenges and opportunities that EVs present for the energy industry.  Utility EV program design, charging incentives, and rate design will be a focus of the course, as well as technical sessions addressing power related issues – load forecasting, strategic planning, and vehicle grid integration, detailing the technical and economic challenges that EVs impose on electricity grid operations, and the relationship of EVs to renewable energy. 

Learning Outcomes

  • Discuss a brief history of electric vehicles (EVs) & their status today
  • Review the environmental benefit of EVs & their growing in climate change and clean energy policies
  • Describe EV market landscape, consumer perspectives, & future projections on the EV industry
  • Assess how the EV industry is impacting utilities and related challenges & opportunities for the energy industry
  • Describe how utilities are structuring rate design, demand charging & customer programs for EVs
  • Evaluate elements of effective design for utility EV programs & EV product development
  • Analyze EV charging technologies, considerations for access and efficiency, and charging analytics
  • Review charging infrastructure planning & deployment case studies
  • Assess how to successfully plan for EV charging infrastructure to meet policy goals through modeling tools & program design
  • Analyze cutting edge research and case studies on optimizing electric vehicle grid integration (VGI)
  • Evaluate planning and operational analytical tools to optimize how EVs function on the grid



EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).  In obtaining this accreditation, EUCI has demonstrated that it  complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.

EUCI is authorized by IACET to offer 0.9 CEUs for this event.


Requirements for Successful Completion of Program

Participants must log in each day and be in attendance for the entirety of the course to be eligible for continuing education credit.

Instructional Methods

PowerPoint presentations and case studies will be used in program.


Tuesday, April 20, 2021 – Central Time

8:45 – 9:00 a.m. :: Log In and Welcome

9:00 a.m. – 5:00 p.m. :: Course Timing

9:00 – 9:10 a.m. :: Welcome and Introduction

9:10 – 10:00 a.m. :: The Rise of the Electric Vehicle (EV): A Disruptive Trend in the Clean Energy Era

  • EVs and the paradigm shift facing the utility industry
    • Overview of EVs available on the market
  • Understanding EVs – what’s new in 2021 
  • How EVs are transforming the traditional automobile industry
  • EV benefits to consumers, utilities and society
  • The role of state and federal policy on EV adoption
    • Regional clean energy plans
    • Electrification initiatives
  • Electric Vehicle technologies, types & brands
    • Foundational characteristics & concepts of an EV
    • Types of EVs, their parts & functions
    • Comparison of combustion engine, hybrid and electric
    • Fuel consumption: EV vs Internal Combustion Vehicle (ICE)
    • Performance, speed, acceleration, maintenance, mileage and cost

10:00 – 10:45 a.m. :: The Electric Vehicle (EV) Marketplace & Consumer Trends: Light, Medium & Heavy Duty EVs

  • The electric vehicle (EV) car market
    • Overview of major brands, models & top market sellers
    • Projections and plans from the auto manufacturer industry
  • Shifts in the automotive supply chain due to EV
    • Consumer trends
    • Consumer purchasing trends to date
  • The new consumer experience of EV ownership
    • Emerging trends
    • Consumer education & awareness on EVs
  • Trends in medium and heavy-duty electric vehicles
  • Pricing and adoption trends
    • U.S. vs. global EV trends
    • Impact of banning of gas vehicles

10:45 – 11:00 a.m. :: Morning Break

11:00 – 11:30 a.m. :: Electric Vehicles & Utilities: Customer Engagement

  • Understanding the utility-EV opportunity
  • EV customer engagement tools
    • Customer engagement tools and campaigns
    •  Rebate and incentive design considerations
  • Utility strategic planning for EV growth:
    • Evaluating grid impacts: aligning EV to grid needs
    • EV load forecasting
    • EV charging infrastructure planning & management
    • Informing EV rate design
  • Trends in utility EV program design
  • Optimizing the utility’s role in the EV adoption

11:30 a.m. – 12:15 p.m. :: Electric Vehicle Charging

  • Overview of the EV charging process & equipment
  • EV charging equipment
    • Electric Vehicle Supply Equipment (EVSE)
    • Level 1 chargers
    •  Level 2 chargers
    • DC Fast Chargers
  • Addressing key charging challenges: Access & efficiency
  • What is smart charging?
    • Smart charging value chain
    •  Specific customer examples & real applications
  • EV charging analytics

12:15 – 1:00 pm. :: Break for Lunch

1:00 – 1:45 p.m. :: Total Cost of Ownership Assessment for Electric Vehicle (EV) Adopters— Fleet & Individual Owners

  • Analysis of total cost drivers of EVs compared to conventional vehicles
    • Upfront purchase cost
    • Electric fuel costs, savings versus fossil fuel
    • Electric chargers, charging infrastructure
    • Maintenance costs
  • Fleet owner Total Cost of Ownership assessment and tools
  • Commercial, Industrial and Municipal cost analysis considerations

1:45 – 2:30 p.m. :: Utility EV Rate Design and Business Case Modeling

  • New policy concepts encouraging cost-effective infrastructure buildouts and mechanisms to finance the installation of charging infrastructure while encouraging private investment
  • Key technologies that enable interoperability and smart charging
  • Best practices for modeling & assessing needs for charging infrastructure
  • Time of Use (ToU) rate design and impact on EV charging
  • EV Business Case design – best practices and methods

2:30 – 2:45 p.m. :: Afternoon Break

2:45 – 4:30 p.m. :: Utility EV Charging Infrastructure – Load & Strategic Planning 

  • Overview of EV Infrastructure
  • Trends and case studies of EV charging infrastructure planning and deployment
  • Charging infrastructure modeling & deployment
  • Technical charging installation
  • Utility – EV manufacturer coordination on infrastructure deployment
  • Enabling programs and technologies for infrastructure needed in a specific region
  • Assessment of charging infrastructure needs in support of electric vehicle deployment and emission reduction goals

4:30 p.m. :: Program Adjourns for the Day

Wednesday, April 21, 2021 – Central Time

8:45 – 9:00 a.m. :: Log In

9:00 a.m. – 12:30 p.m. :: Course Timing

9:00 – 10:30 a.m. :: Vehicle Grid Integration, Renewable Charging & Carbon Credits

Vehicle Grid Integration (VGI) tools and processes support the optimization of electric vehicle (EV) connection and interaction to the electric grid.  This session will provide an overview of VGI, discussing:

  • Monitoring and assessing EV impact on the grid
  • Benefits of VGI
    • Managed Charging – shifting EV load off-peak
    • Methods and technology to achieve Managed Charging
    • Support for utilities and grid operators with grid balancing services
    • Aligning EV charging to renewable energy
  • Communication requirements for VGI
  • Carbon credit tracking systems and EV
  • Optimizing VGI dynamics to ensure
    • Lower customer rates
    • Efficient use of EVs as grid assets
  • Vehicle to Grid (V2G) – emerging trends in EV as a grid asset
  • Needs for grid interoperability standards
  • Evaluating grid services technology opportunities

10:30 – 10:45 a.m. :: Morning Break

10:45 – 11:45 a.m. :: Utility EV Programs & Case Studies

  • Utility approach to setting up EV programs
  • Designing optimal EV programs
    • Rolling out pilot programs
    • Expanding upon pilots & rolling out larger programs
  • Home charging programs for residential customers
    • Education
    • EV adoption
    • Cost savings for customers
    • Rebates & time incentives
  • Public charging for utility customers
  • EV Fleet Programs: addressing the C&I and Municipal fleet owner

11:45 a.m. – 12:30 p.m. :: Closing Panel Discussion & Course Wrap-Up – Optimizing the Utility Role in the EV Landscape

  • Discussion of course key themes and learning outcomes
  • Tips for utilities and the energy industry in moving forward with EV planning
  • The future of EV rate design
  • Long-term assessment & forecast of EV impacts
  • Infrastructure preparedness strategies

11:45 a.m. :: Program Adjourns


Genevieve Cullen, President, Electric Drive Transportation Association (EDTA)

Genevieve Cullen is the President of Electric Drive Transportation Association (EDTA), the cross-industry trade association promoting the electrification of transportation.  Prior to becoming President, she served as EDTA’s Vice President and lead the organization’s policy and advocacy efforts.  Genevieve has extensive public and private energy policy experience, including serving as energy counsel to two U.S. Senators and as a consultant to the Department of Energy. In her capacity as an advocate for private sector initiatives, Cullen promoted advanced technology solutions to diverse energy and environmental challenges.  A graduate of Washington College of Law and Bucknell University, Genevieve is a member of the District of Columbia bar.

Andrew Dillon, Innovation Fellow, West Monroe Partners

Andrew Dillon is a Senior Principal and Innovation Fellow at West Monroe Partners, where he leads with more than 20 years’ experience focusing on grid modernization technologies. With a personal passion for innovation, he advances the firm’s ability to deliver cutting-edge solutions to meet challenging market opportunities in the utility industry.  He is an avid follower of electric vehicles, leading his firm’s work on the intersection of EVs and utilities, and recently managing a project to introduce DER interconnection processes to EV charging infrastructure.  He helped design a novel new platform for a major electric utility, monetizing energy data that can lead to $10 million in savings.   As a part of the Energy & Utilities practice at West Monroe, Andrew conceived and initiated two innovations that are poised to deliver both sustainability and economic benefits to clients. Andrew earned a West Monroe Intrapreneur accolade for Q4 2019 for his initiatives, including Blockchain for Electric Vehicles and an innovative energy platform DER 360.  He previously founded the real-time grid control company Varentec.  Andrew is a co-author of two patents on advanced grid control using smart inverters.

Camila Martins-Bekat, External Affairs Representative, Tucson Electric Power

Camila Martins- Bekat is an External Affairs Representative for Tucson Electric Power (TEP) where she plans, develops and executes initiatives to foster business expansion and relocation in the communities served by Tucson Electric Power (TEP) and UniSource Energy Services (UES), often collaborating with key representatives in state, regional and local governments and agencies.  Additionally, she works to build external support for corporate objectives and offerings through targeted, strategic public outreach and long-term collaboration by serving on community-based committees, boards and/or working groups such as the Metropolitan Pima Alliance, City of Tucson Commission on Climate, Energy and Sustainability and Pima Association of Governments. She is currently working with local governments to support EV adoption.  She previously served as the Economic Development Manager for the City of Tucson. Her work with the City focused on downtown revitalization and City-wide business attraction. Prior to that, she worked as a microfinance consultant for an Inter-American Development Bank project in rural Brazil.

Ms. Bekat has a bachelor’s degree in political science and international relations from the University of Wisconsin-Madison and a master’s degree in Global Finance and Trade from Denver University. She is also a Certified Economic Developer.

Shelly Hagerman, Principal – EV/DER Strategy, West Monroe Partners

Shelly Hagerman is a PhD Principal in West Monroe’s Energy & Utilities practice. She has over 10 years of related research and project experience in distributed energy resources (DERs) and EVs. Shelly helps clients understand complex problems using advanced modeling capabilities with business case analysis. Since joining West Monroe, Shelly developed Excel and MATLAB models to examine how various rate structures and policies affect DERs, developed Electric Vehicle Fleet Total Cost of Ownership tools for multiple utilities, and developed multiple robust business cases for new technology adoption and system replacements. Shelly has supported previous EUCI events, including a 3-hour workshop on energy storage technologies and applications. Shelly’s recent speaking engagements include guest lectures on DERs economics and conference presentations on DERs, Grid Modernization, and Transportation Sustainability. Prior to West Monroe, Shelly received a PhD from Carnegie Mellon University in Engineering & Public Policy. Her thesis focused on the economics of behind-the-meter solar photovoltaics and energy storage. While a doctoral student, she presented at several conferences and for multiple advisory boards (both academia and industry). In 2015, Shelly collaborated with the Electric Power Research Institute to assess the economics of solar for commercial and industrial customers using high resolution load and solar data. As an extension of this work, she examined the viability of energy storage for behind-the-meter applications, employing optimization techniques.

Online Delivery

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • IMPORTANT NOTE: After November 30 you will not be able to join a Teams meeting using Internet Explorer 11. Microsoft recommends downloading and installing the Teams app if possible. You may also use the Edge browser or Chrome.
  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time.
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event

Event Standard RateAttendees
Single Connection - Electric Vehicles 101US $ 1195.00
Pack of 5 connectionsUS $ 4,780.00
Pack of 10 ConnectionsUS $ 8,365.00
Pack of 20 ConnectionsUS $ 14,340.00
Call us at 303.770.8800 if you have any specific questions on the volume discounts
* all other discounts do not apply to license packs

This event has the following related events:

EV Charging Infrastructure Due DiligenceUS $ 795.00
Pack of 5 connectionsUS $ 3,180.00
Pack of 10 ConnectionsUS $ 5,565.00
Pack of 20 ConnectionsUS $ 9,540.00

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Take advantage of these discounts!

  • Attend the Course and EV Charging Infrastructure Due Diligence and pay US $ 1,895.00 per attendee (save US $ 95.00 each)

Cancellation Policy

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before March 19, 2021 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800

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