Crisis Communications I: Leading Strategically During Uncertainty

Crisis Communication I: Leading Strategically During Uncertainty

May 27, 2020 | Online :: 10:00 a.m. – 2:00 p.m. Central Time

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Crisis Leadership: Strategic Decision-Making and Data Analysis, May 26, 2020 | Online

Crisis Communications II: Planning, Preparedness and Mitigation, May 28, 2020 | Online

In a crisis, leaders and their organization are in the spotlight as never before.

Key audiences who have the power to impact their long-term future will judge how effectively the crisis is being managed just as much from what leaders and the organization say.

Employees are hungry for information – just when all the answers they are demanding are not available.

This half day virtual training will set out the principles that leaders should establish in order to communicate during a prolonged crisis.

Experienced communications professionals will help your organizations identify practical tools and techniques for managing communications during a crisis.

Building on best practices and lessons learned, participants will be coached on how to think strategically in terms of managing their team members, crafting their messages for a range of stakeholders and building trust for their brand during a period of great uncertainty.

This interactive program will equip you with best practice skills and techniques as well as a planning framework to help you lead an effective response within your organization.

Our coaches will outline effective leadership behaviors and how to create the right decision-making structures that help build confidence in the organization’s capability to achieve long term survival.

Learning Outcomes

  • Organize your crisis leadership response
  • Harness your mission, vision, values and brand to guide action
  • Assess your organization’s response capabilities
  • Navigate internal dynamics
  • Discuss resources you can mobilize to respond to a crisis
  • Direct teams through crisis, disruption and change
  • Distinguish response goals vs. business as usual
  • Leverage cognitive principals that drive human behavior
  • Describe effective leadership communications in crisis
  • Lead productive team discussions
  • Build trust through two-way communication



EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 0.4 CEUs for this event.


Requirements for Successful Completion of Program

Participants must be in attendance for the entirety of the course

Instructional Methods

Power Point presentations and open discussion will be used


Wednesday, May 27, 2020

Course Timing: 10:00 a.m. – 2:00 p.m. Central Time

Organizing Your Response

    • Harnessing your mission, vision, values and brand to guide action
    • Assessing your organization’s response capabilities
    • Navigating internal dynamics
    • Organizational models
    • Resources you can mobilize to respond to a crisis

Directing Teams Through Crisis, Disruption and Change

    • Controlling the controllable
    • Distinguishing response goals vs. business as usual
    • Leveraging cognitive principals that drive human behavior
    • Analyzing how individuals prioritize
    • Discuss how emotions impact team work objectives

Effective Leadership Communications in Crisis

    • Informing vs. influencing in workforce communications
    • Leading productive team discussions

Building trust through two-way communication


Rachael Lille Moore, Senior Associate, WPNT Communications

Rachael Lille Moore has more than fifteen years of experience directing public affairs and providing strategic communications counsel for organizations across a range of sectors and specialties. Prior to joining WPNT Rachael served as media attaché at the U.S. Embassy Singapore where she acted as advisor to the Ambassador, Deputy Chief of Mission and senior staff. Before that she led marketing communications strategy for a leading wholesale provider of insurance and other insurance-based forms of risk transfer in Asia Pacific. Rachael previously served as the primary media contact for a Fortune 50 oil and gas company’s global Downstream and Upstream operations. She is a graduate of Georgetown University and The London School of Economics and Political Sciences.

Online Delivery

Our courses are designed to be the best possible use of your valuable time – get the information you need to improve your position in the market in an interactive, dynamic format.

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time. 
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event

Event Standard RateAttendees

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