Serving the energy industry for over 30 years
By - Jon Brown

Fuel Cells for Electric Utilities Webcast 1: Learning the Basics
Introducing Fuel Cell Technology to Electric Utility Industry Professionals
March 19, 2019 | Online :: 1:00 - 2:30 PM Eastern



Fuel cells are positioned to become a useful component of the electric utilities sector’s generation mix because of the reduced emissions, storage opportunities, cost-saving advantages when carefully sited, and reliability potential. The Fuel Cells for Electric Utilities webinar will provide an overview of baseload fuel cells, alternative uses for fuel cells, and show how fuel cells are affecting the electric utilities industry.

Instructors will review how the reinstatement of the investment tax credit (ITC) for fuel cells levels the playing field between fuel cells and wind and solar. In many states, fuel cells meet the criteria to qualify under renewable portfolio standards (RPS), allowing fuel cell operators to qualify for renewable energy credits (RECs).

In this webinar, attendees will gain knowledge of fuel cell basics and how to create a business case for fuel cell programs.

The Basics: Fuel cells convert hydrogen into electricity. Fuel cells have been around for a long time, but they have not been a major focus of attention in the electric utility sector in recent years. Rather, solar, wind, and storage have been at the forefront. Now, the time may be ripe for fuel cells to play an important role in supplying electricity. Fuel cells are unobjectionable in urban and suburban locations; their attributes include the ability to provide electricity on essentially a 24/7 year-round (base load) basis or as a cycling (load following) resource that can be turned on and off as needed. Plus, they are modular, quiet, and have a small geographic footprint.

Learning Outcomes

  • Summarize the history of fuel cells and how technological change and improved economics are moving fuel cells from a niche product to a mainstream generation resource
  • Describe the key aspects of the electricity business and then explain how fuel cells would usefully fit in
  • Determine why fuel cells are proven technology



EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).  In obtaining this accreditation, EUCI has demonstrated that it  complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.

EUCI is authorized by IACET to offer 0.2 CEUs for this event.


Requirements for Successful Completion of Program  

 Must be logged on for the entirety of each webinar and complete an assessment with a 70% or higher at the adjournment of the webinar.

Instructional Methods  

Power Point presentations, case studies, and open discussion will be used.  


Tuesday, March 19, 2019 

1:00 – 2:30 p.m. Eastern

Introducing Fuel Cell Technology to Utility Professionals 

  • Utility-scale fuel cells can complement reliance on intermittent resources such as solar and wind 
  • Understanding the technology
  • New resource of choice for microgrids and data farms  
  • Fuel cell vehicles  
  • Economic viability of carbon sequestration
  • Applications in electricity storage

Exploring Additional Applications: The Potential for Fuel Cells 

  • Hospitals, schools, large institutions  
  • Microgrids
  • Data centers  
  • Biogas 
  • Fuel cell vehicles
  • Other 


Wayne P. Olson, CFA

Mr. Olson wrote a book entitled The A to Z of Public Utility Regulation, published by Fortnightly (Public Utilities Reports) in May 2015. This book is an introduction to the subject of public utility regulation, providing a sound first look into the public utility industry and its regulatory issues, including the restructuring of regulated industries to accommodate competition. Mr. Olson’s articles have appeared in industry journals, such as Public Utilities Fortnightly and the Electricity Journal. The subjects of Mr. Olson’s previous Electricity Journal articles include formula-based ratemaking, fuel adjustment mechanisms, the sharing of merger savings, secrecy/transparency in the regulatory process, efficient electric restructuring, branding and standards of conduct, incentive ratemaking, and the lessons of the New Institutional Economics, among others. 

Mr. Olson received an M.A. in economics and a B.S. in business administration with majors in economics and accounting from the University of North Dakota. He is a Chartered Financial Analyst and passed the examinations to be a Certified Public Accountant. 

Mr. Olson is a Principal at Solutions Economics (, a consulting firm, with experience gained from over 100 projects in more than 30 countries. Before that, he was a Senior Consultant at National Economic Research Associates. Among other activities while at NERA, Wayne worked on electric restructuring issues. merger-related regulatory issues, fuel adjustment clause issues, and cost of capital and other ratemaking issues in both the United States and Canada., In addition, I co-wrote the Business Plan for the National Energy Regulator of South Africa on behalf of the South Africa Department of Minerals and Energy. 


Please Note: Confirmed speakers do not need to register and are encouraged to participate in all sessions of the event. If you are a speaker and have any questions please contact our offices at 1.303.770.8800

EventEarly Bird Before
Monday, March 18, 2019
Standard RateAttendees
Fuel Cells for Electric Utilities Webcast 1: Learning the BasicsUS $ 295.00 US $ 345.00

This event has the following related events:

Fuel Cells for Electric Utilities Webcast 3: Improving BaseloadUS $ 295.00 US $ 345.00
Fuel Cells for Electric Utilities Webcast 2: Reviewing Best PracticesUS $ 295.00 US $ 345.00

I cannot attend but would like to receive the CD-ROM recording

CD-ROM Recording US $ 295.00

CD-ROM recordings are 50% off when purchased with the live webinar!

You can purchase a recorded stream of this event instead of the CD-ROM version.

If purchased before the event takes place a link will be sent to you within 48 hours of the end of the event. Otherwise a link will be sent upon payment.

I cannot attend but would like to receive a link to stream the recording

On-Demand Download US $ 295.00

Take advantage of these discounts!

  • Attend the Web Conf and Fuel Cells for Electric Utilities Webcast 1: Learning the Basics and pay US $ 442.50 per attendee (save US $ 147.50 each)
  • Attend the Web Conf and all of the related events and pay US $ 785.00 per attendee (save US $ 100.00 each)
  • Attend the Web Conf and one of the related events and save US $ 50.00 per attendee

Cancellation Policy

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before March 05, 2019 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800

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