Maximizing Trading Benefits in New SEEM Market

Maximizing Trading Benefits in New SEEM Market

February 15-16, 2022 | Online, Eastern Time

“The PCI instructors were able to take complex subject matters and simplify the material so that the average person can understand it and gain a desire to learn more about the subject”, Client who attended seminar in Charlotte.

“Seminar was extremely informative … Provided lots of lessons learned on bidding and settlement workflows for both Merchant and BA Groups”, Student who attended workshop in Chapel Hill.

“Very knowledgeable instructors, excellent source of information”, Client who attended seminar in Raleigh.

“All speakers were very knowledgeable and successful in sharing this knowledge”, Client who attended seminar in Orlando.

“I really like the session on using P&L metrics to validate market results”, Participant who attended workshop in Chicago.


A dozen utilities and cooperatives in 11 Southeastern states are currently working together to form a new bilateral market, called Southeast Energy Exchange Market (SEEM). SEEM will provide an automated clearing engine to match bids and offers in 15-minute intervals. SEEM will increase the volume of real-time energy trades by using a zero-cost non-firm transmission product while meeting all transmission constraints. SEEM will re-use the current infrastructure for bilateral transactions, namely enabling bilateral agreements, Etag schedules, and point-to-point transmission reservations. Planned for go-live in Q2, 2022, SEEM is projected to generate annual benefits around 40 M$/year.

The purpose for this online EUCI course is to review the design for the new SEEM market, review the trading workflow for SEEM administrators, market participants, and transmission service providers. The course will help you connect the dots between front-office trading strategies, 15-minute cleared trades and prices, settlement results, and profit & loss metrics. The course will provide case studies to illustrate how you can automatically create bids and offers using your resource plan and lower your costs for serving loads in the SEEM market.

Learning Outcomes

The seminar covers the following “hot” issues:

  • What are the main objectives of the new SEEM market?
  • What are the potential costs and benefits for SEEM?
  • Do you need to modify your OATT agreement to participate in the SEEM market?
  • Can SEEM be used to integrate more intermittent variable energy resources (Wind & Solar) in the Southeast?
  • Can SEEM increase grid reliability in the Southeast?
  • If your company decides to stay out of SEEM, but those around you join SEEM, how could it impact your operations?
  • How does the SEEM market clearing engine work?
  • How can you create sale offers and purchase bids to maximize market benefits?
  • What are the BA responsibilities in the SEEM market?
  • How does SEEM model transmission limits between sources and sinks?
  • How do transmission-service providers update transfer limits (also called NFEET limits) for transmission paths?
  • Understanding key SEEM settlement charges for energy and transmission losses.
  • What data do you need to validate the SEEM settlement statements and invoices that you receive from SEEM participants and transmission service providers?
  • How can you use settlement results to compute profit & loss metrics and provide feedback to market participants on trading strategies?
  • How can you best prepare your team (Front Office, Back Office, BA Operators, transmission service providers, IT, Plant Personnel) for the SEEM market?
  • What IT infrastructure should you build to automate the SEEM trading process?


Tuesday, February 15, 2022

8:45 – 9:00 a.m.
Log In

12:00 – 12:45 p.m.
Lunch Break

9:00 a.m. – 5:00 p.m.
Course Timing

Overview on SEEM Market

  • Design Objectives for SEEM Market
  • Key Players in SEEM Market
  • Understanding SEEM Network Model
  • Reviewing SEEM Workflow for SEEM Administrators, Market Participants, and Transmission Service Providers
  • How does the SEEM market-clearing engine work?
  • How do you quantify benefits of SEEM Market?
  • Frequently asked questions about SEEM Market
  • Potential Impacts of SEEM Market on Trading Volume
  • How do you model Transmission limits and costs in SEEM?
  • Trading Timeline & Challenges
  • Understanding SEEM Terminology

SEEM IT Infrastructure to Automate 15-minute Trading

  • Understanding SEEM Network Model
  • Data requirements for market participants to submit bids and offers
  • Data requirements for transmission service providers to model transmission limits
  • Understanding SEEM Market Clearing Engine
  • Reviewing Cleared Trades and Prices
  • Reviewing ETag schedules generated by SEEM
  • Reviewing OASIS transmission reservations made by SEEM

SEEM Case Studies

  • Using SEEM Clearing Engine to Simulate 3 case studies
  • Reviewing Bids and Offers for each case study
  • Reviewing Transmission Limits for each case study
  • Reviewing Cleared Trades and Prices for each case study
  • Reviewing Settlement Results and P&L for each case study
  • Computing transmission loss payments for buyers and sellers


Wednesday, February 16, 2022

8:45 – 9:00 a.m.
Log In

9:00 a.m. – 1:00 p.m.
Course Timing

Trading Workflow for SEEM Market Participants

  • Creating 15-minute resource plan
  • How can you forecast 15-minute loads?
  • How can you forecast 15-minute outputs of Variable Energy Resources?
  • Creating and submitting 15-minute bids and offers for SEEM
  • When should you use Maximum Energy Prices for Offers?
  • When should you use All/Nothing Flags?
  • How do you select sources for your offers and sinks for your bids?
  • Reviewing SEEM Cleared Trades and Prices
  • Reviewing SEEM Settlement Results and P&L
  • Reviewing 15-minute meter requirements to compute P&L for SEEM transactions
  • How do you model non-SEEM bilateral transactions?
  • How can you forecast SEEM cleared prices?
  • How can you forecast SEEM cleared trades and P&L?

Preparing for SEEM Market

  • What tools do market participants and transmission service providers need to support SEEM trading workflow?
  • Preparing for SEEM Market Trials
  • Preparing for SEEM go-live
  • SEEM Training Requirements (Front Office, Back-Office, IT)
  • Discuss “Best Practices” to Maximize Benefits from SEEM Market

Course Review & Round-Table Discussion



Khai Le, Sr. Vice President, PCI

Over the past 45 years, Khai Le has conducted over 750 seminars on market-based operations, trading and bidding strategies, portfolio optimization, and shadow settlement for utilities and ISOs worldwide. He is currently working with market participants in RTO and bilateral markets to deploy the PCI Suite to automate their bid-to-bill, portfolio-optimization, ETRM, and BA-operations workflows.    Khai authored over 100 technical papers on unit commitment, hydro-thermal coordination, emission dispatch, optimization of ancillary services, post analysis, and short-term planning.  Five of his papers received prize awards.  Khai received his BS from Harvey Mudd College and his MS from Carnegie Mellon University.  He is a Fellow of the IEEE and a Registered Professional Engineer in Pennsylvania. 


Lei Tian, Vice President, PCI

Lei is the product manager for the PCI SEEM Trading Platform. Lei has over 15 years of experience with energy accounting, transmission billing, ETag scheduling, and OASIS transmission reservations. Lei obtained her Master’s degree in Industrial and Systems Engineering from Georgia Institute of Technology.  


Bryan Kelly, Vice President, PCI

Bryan is the solution architect for the PCI SEEM Trading Platform. Bryan has over 22 years of experience with deploying cloud-based solutions for ETRM, outage management, portfolio optimization, and bid-to-bill. Bryan obtained his MBA degree from North Carolina State University 


Wesley Herron, Associate Business Analyst, PCI

Wesley actively participates in the development of the PCI SEEM Trading Platform.  Wesley currently supports GenTrader customers to automate their portfolio-optimization workflow.   Wesley received his MS degree in Petroleum Engineering from the University of Oklahoma,   


Patrick McGarry, Senior Director, PCI

Pat provides leadership, business development, and product management for the PCI suite of products.   Pat has over 32 years of experience with power tradingrisk management, portfolio management, outage management, and bid-to-bill workflows.   Pat received his bachelor’s degree in finance from Fairfield University and his MBA from the University of Florida. 

Online delivery

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • IMPORTANT NOTE: After November 30 you will not be able to join a Teams meeting using Internet Explorer 11. Microsoft recommends downloading and installing the Teams app if possible. You may also use the Edge browser or Chrome.
  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time.
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event

Event Standard RateAttendees
Single Connection - Maximizing Trading Benefits in New SEEM MarketUS $ 1295.00
Pack of 5 connectionsUS $ 5,180.00
Pack of 10 ConnectionsUS $ 9,065.00
Pack of 20 ConnectionsUS $ 15,540.00
Call us at 303.770.8800 if you have any specific questions on the volume discounts
* all other discounts do not apply to license packs

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Cancellation Policy

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before January 14, 2022 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800

Secured By:




EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).  In obtaining this accreditation, EUCI has demonstrated that it  complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.

EUCI is authorized by IACET to offer 1.0 CEUs for this event.


Upon successful completion of this event, program participants interested in receiving CPE credits will receive a certificate of completion.

Course CPE Credits: 12.0
There is no prerequisite for this Course.
Program field of study: Specialized Knowledge
Program Level: Beginner/Intermediate
Delivery Methood: Group-Live
Advanced Preperation: None

CpeEUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.



Requirements for Successful Completion of Program

Participants must be logged on each day for the entirety of the course to be eligible for continuing education credit.

Instructional Methods

Case studies, PowerPoint presentations, and group discussion will be used in this event.

Who Should Attend

  • SEEM administrators who are in charge of running SEEM market
  • Front-Office personnel and traders who would like to understand the SEEM trading workflow and formulate SEEM bids and offers
  • Back-office employees who need to gain a good understanding of the SEEM settlement rules
  • Transmission-Service Providers who are in charge of updating transmission limits in the SEEM network model
  • Power-plant managers who would like to understand the impact of SEEM on their plant operations
  • IT personnel who need to build the IT infrastructure to support the SEEM trading workflow


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