Electric Utilities 101

Electric Utilities 101

February 16-17, 2022 | Online :: Central Time

“Great presentation that taught energy from the ground up.” Regulatory Counsel, North Carolina Sustainable Energy Association 

“Wallace was an excellent and engaging speaker. The material was never a drag, and his sense of humor made the content fun and accessible.” Energy Analyst, J. Pollock Inc. 

“The course delivered exactly what the syllabus identified. Very refreshing to attend a course that delivers what is promised.” Senior Account Rep., APS

“I am very new to the utility community; I am not an engineer. This course provided critical knowledge at an entry level allowing me to understand the scope of the industry.” Deputy Director, CPUC

“Excellent course and speaker. I am a complete newbie to the electricity industry. This course provided a good overview of the industry and was appropriate for my level of knowledge.” Finance Manager, San Manuel Band of Mission Indians

“Mr. Barron is extremely knowledgeable about the industry and has great energy conducting the class. Wonderful speaker and overall incredible individual! I’d love to take another class taught by Mr. Barron!”- External Affairs Manager, Commonwealth Edison

“This course gave me the foundation I needed as I continue with my career in the Utility Industry.” Program Coordinator, APS

“This course should be standard issue for any professional entering the power industry. I can’t imagine more I could do in a day and a half to expedite my basic understanding of electric utility systems and commonly used technical terms and concepts.” Assistant General Counsel, Exelon

“Wallace was incredible – such a knowledgeable man and friendly person…he was very engaging, and it was the best webinar I have ever attended.” –Sr. RES Project Manager, Evergy

“Bottle Wallace and sell him – you would be millionaires! Extremely knowledgeable, enthusiastic, and great presentation skills. I couldn’t ask for a better experience.” –Community Development Executive, Ameren

“I think all industry newcomers should take a course like this. Not only to better understand our industry, but to become more efficient employees.” – Cherryland Electric Cooperative

“Wallace was fantastic. The EUCI course was fantastic, as a newbie to the Utility space, this greatly accelerated my learning curve.” – Puget Sound Energy

“Electric Utilities 101 was a really enjoyable course. It was well constructed, informative, and amazing on time management. The instructor made the course fun.” – Caribbean Utilities Company

“Wallace was fantastic. His accumulated knowledge of the industry over his career is so valuable. He was engaging, addressed all of our questions, and is a genuinely great instructor. With online learning, it can be really, really dry, especially on technical subjects. He kept everyone’s attention and kept everyone involved. Bravo.” – Account Manager, Cisco Systems

This seminar is targeted toward increasing the knowledge of non-technical staff who work or have an interest in the electric utility industry. Participants who are not familiar with utilities and electric power systems can significantly benefit from attending. Since this is a basic seminar, a prior background in electric utility systems or engineering is not expected or required. 

The seminar discusses basic concepts ranging from “what is electricity?” to the functions of the major components in electric power systems. The attendee will learn how generation, substations, transmission, and distribution function together to provide a reliable energy supply chain. The seminar identifies opportunities, challenges, and uncertainties facing the electric utility industry resulting from a paradigm shift driven by customers, technology, legislation, and regulation.  

The seminar is presented in a professional manner which is not stressful. No one will be called on to participate; however, it is delivered in a way which encourages questions and interactive discussions between the attendees and the instructor on the issues they are facing and the things they want to learn. It is not death by PowerPoint; the participants will have a fun and rewarding learning experience. 

The following topics will be included from a non-technical perspective: 

  • A history and background of the electric industryand the major non-utility players
  • Types of electric companies; IOUs, cooperatives, public power, and government utilities
  • What is electricity and its voltage, current, and resistive components?
  • What is power and how does it relate to voltage, current, and resistance?
  • Real and reactive power and their role in the electrical system; power and load factor
  • What is single phase and three phase power? How are they produced and used?
  • Types and reasons for diverse forms of generation; Traditional and renewable
  • Distributed energy resources (DER); Solar, batteries, and customer self-generation
  • Energy efficiency and demand response’s role in the new utility marketplace
  • The role of substations in a reliable electric grid 
  • The types and functions of transmission lines in the energy supply chain
  • Major components in the distribution systems and how they contribute to a reliable system
  • The key performance indicators used in monitoring reliability
  • The Paradigm shift occurring in the industry and its marketplace from vertically integrated to distributed energy resources
  • The need for non-traditional rate structures; the evolution in rates such as the REV in NY
  • Strategic technologies and their impact on both the utilities and its customers; Smart Grids
  • Changing customer’s needs, wants, expectations, and demographics and how utilities must adapt

Learning Outcomes  

  • Review the utility industry and its concepts and hardware used in electric power supply chain
  • Discuss the history of the industry and how it continues to evolve
  • Identify the non-utility players who shape the industry
  • Explain the types of electricity generation and the reasons for their use in the electric system
  • Examine the components and functions of substation, transmission, and distribution systems
  • Analyze the paradigm shift occurring in the industry and its impact on the electric utilities and their customers
  • Identify opportunities and challenges in the utility marketplace of the future


Wednesday, February 16, 2022 : Central Time

8:45 – 9:00 a.m.
Log In and Welcome

12:30 – 1:15 p.m.
Lunch Break

9:00 a.m. – 4:30 p.m.
Course Timing


Learning Objectives and Goals of the Course 


History of the U.S. Electricity Industry 

  • How the industry began and its early years 
  • AC vs. DC; Edison and Tesla and “The Battle of the Currents”
  • Groups that shaped the industry 
  • The evolution of state and federal regulation
  • Types of electric companies; IOUs, cooperatives, public power, and government utilities
  • Service areas and retail competition
  • Open access, FERC Orders 888 & 889, PURPA, and EPAC
  • Wholesale markets evolution with RTOs & ISOs
  • The Electric utility historical vertically integrated business model
  • The risks of a capital-intensive industry 

Electricity and Power – An Overview 

  • Voltage, current, and resistance (impedance)
  • Power and its relationship to voltage, current, and resistance (impedance)
  • Electricity measures; kWh, KW, MW, kVA, VARS 
  • Load factor and why it’s important 
  • The concept of load diversity 
  • Real and reactive power and power factor 
  • Leading and lagging power in non-technical terms 
  • The role of capacitor banks in correcting power factor 
  • Single phase and three phase power—how are they produced and used? 
  • System losses, their cause, and mitigation 
  • KPI – reliability indices – SAIDI, SAIFI, CAIDI, etc. 

Generation or Power Plants – The First Link in the Power Supply Chain 

  • Coal, nuclear, natural gas-fired, hydro, wind and solar, batteries, and distributed energy resources 
  • Basic components of generation and how the different components function in the first step of the energy supply chain 
  • Energy generation by fuel type and how it is evolving due to technology and legislation  
  • Factors impacting generation fuel diversity 
  • Energy, capital, and O&M costs by type of generation 
  • Base, peak, intermediate generation, and the concept of economic dispatch 
  • Voltage and frequency; generation’s role in regional reliability 

Substations – Nodes in the Power System 

  • The role of substations in a reliable electric grid
  • How substations link the generator to the transmission and distribution system
  • Types of substations; step up and step down 
  • Major substation components and their function 
  • SCADA systems and the role of substations in controlling power flow across the supply chain 

Transmission Lines – The Bulk Power Movers in the Power System 

  • The role of transmission lines in a reliable electric grid 
  • The need for high voltage transmission lines 
  • System loss reduction due to transmission lines and power flow across the supply chain 
  • How transmission lines link substations  
  • Types of transmission lines  
  • Voltages and design 
  • AC vs. DC transmission lines and their pros and cons 
  • First contingency planning and the evolution of the transmission system 
  • Major transmission components and their function 


Thursday, February 17, 2022 : Central Time

8:45 – 9:00 a.m.
Log In

9:00 a.m. – 12:00 p.m.
Course Timing


Distribution System – The Link to the Customer 

  • The role of the distribution system in the supply chain
  • The primary and secondary distribution lines 
  • Major distribution system components and their function
  • How the distribution lines connect to the customer
  • System loss at the distribution level 
  • Power factor correction on the distribution system 
  • Types of distribution lines 
  • Voltages and overhead/underground design 

System Problems – New Challenges 

  • Operating in a difficult environment 
  • Power quality 
  • Different types of loads which are computer managed 
  • Regional blackouts 8/14/2003 and 9/8/2011 and their aftermath 

The Future Utility and the Paradigm Shift 

  • The evolution of the historical utility business model 
  • Strategic technologies are changing the marketplace 
  • Customer self-generation with solar and batteries and their role in the paradigm shift 
  • Stagnant energy growth and electricity use 
  • Renewable and energy portfolio standards 
  • Energy efficiency and demand response’s role in the new utility marketplace 
  • The need for non-traditional electric rates and the leading players in the rate evolution 
  • Changing customer’s needs, wants, expectations, and demographics and how utilities must adapt 
  • Residential, commercial, and industrial load profiles and demand drivers 

Course Recap and Other Topics of Interest from the Participants  


Wallace L. Barron/ President/ Barron & Associates, Corporate Solutions, LLC 

Mr. Barron has over four decades of experience in the electric energy industry. He is currently the President of the consulting firm, Barron & Associates, Corporate Solutions, LLC, located in Atlanta, which specializes in consulting to the energy industry in the areas of Strategic Planning, Board leadership and governance, DSM, Marketing, Customer Service, Key Accounts, and Competitive issues. He was the Vice President of DSM, Marketing, Customer Service & Distribution Technology at Florida Power Corporation in St. Petersburg, Florida. His responsibilities included all of the DSM programs, developing and managing the strategic plan for the distribution sector, Forecasting, Key Accounts, Rates, System Planning, Competitive Marketing, Market Research, Customer Service, Economic Development, Load Management and Load Research as well as the Distribution Engineering functions. He was responsible for the Customer, Energy, and Demand Forecasts from 1977 to 1990. 

Mr. Barron also has extensive experience in the areas of System Planning, Pricing, Wholesale Marketing, and Transmission Design during his forty years in the energy industry and was president of two unregulated subsidiaries developing Cogeneration Projects. He is the past Chairman of the IEEE System Planning Subcommittee, the NERC Load Forecasting Working Group, and the IEEE Load Forecasting Working Group.  He was Chairman of the EPRI Power Electronics & Controls Task Force.  Mr. Barron facilitates strategic planning activities for utilities and delivers a variety of Director and Policy Makers seminars on governance issues for the National Rural Electric Cooperative Association (NRECA), and the American Public Power Association (APPA). He has also taught at the Center for Professional Advancement in New Jersey, and engineering courses at the University of South Florida in Tampa and has also participated as a speaker in many IEEE, EEI, EPRI, NRECA, APPA, and Statewide Association conferences. Mr. Barron holds a Master of Science Degree in Electrical Engineering from Mississippi State University.  Mr. Barron has been an expert witness in the areas of System Planning, DSM, Forecasting, Load Research, and Market Research and has submitted testimony on those topics in dockets before the Florida Public Service Commission and the Federal Energy Regulatory Commission. 

Online Delivery

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

  • IMPORTANT NOTE: After November 30 you will not be able to join a Teams meeting using Internet Explorer 11. Microsoft recommends downloading and installing the Teams app if possible. You may also use the Edge browser or Chrome.
  • You will receive a meeting invitation will include a link to join the meeting.
  • Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
    • You will need to join the appropriate meeting at the appropriate time.
  • If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
  • The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.


Please Note: This event is being conducted entirely online. All attendees will connect and attend from their computer, one connection per purchase. For details please see our FAQ

If you are unable to attend at the scheduled date and time, we make recordings available to all registrants for three business days after the event


Electric Utilities 101

February 16-17, 2022 | Online
Individual attendee(s) - $ 1295.00 each

Volume pricing also available

Individual attendee tickets can be mixed with ticket packs for complete flexibility

Pack of 5 attendees - $ 5,180.00 (20% discount)
Pack of 10 attendees - $ 9,065.00 (30% discount)
Pack of 20 attendees - $ 15,540.00 (40% discount)

Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before February 16, 2022 in order to be refunded and will be subject to a US $195.00 processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCIs liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at 303-770-8800




EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 1.0 CEUs for this event.

Requirements for Successful Completion of Program 

Participants must log in each day and be in attendance for the entirety of the course to be eligible for continuing education credit. 

Instructional Methods

PowerPoint presentations and open discussion.

Upon successful completion of this event, program participants interested in receiving CPE credits will receive a certificate of completion.

Course CPE Credits: 11.0
There is no prerequisite for this Course.
Program field of study: Specialized Knowledge
Program Level: Basic
Delivery Method: Group Internet Based
Advanced Preperation: None

CpeEUCI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org


Who Should Attend 

Anyone who is new to the industry and non-technical staff who are interested in gaining a better overall understanding of the electric power industry. Non-technical contractors, consultants, and vendors who work with the electric utility industry and need a better overall understanding of how the industry functions and what challenges it is facing. 


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