Best Practices in Public Participation for Western Energy Projects
February 4-5, 2020 | San Diego, CA
Energy infrastructure projects can be characterized by high perceived risk and low stakeholder trust. A balance must be struck between the need for additional energy development and landowner priorities, environmental impact considerations and regulatory compliance.
A comprehensive strategic public engagement process is a key tenet to the success of any energy project. Whether it be electric or gas transmission, a renewable project, or an emergency situation, all stakeholders must be engaged throughout the process, using a wide variety of communication and engagement techniques that are tailored to the needs of each stakeholder. But how do you tackle this daunting challenge?
As an attendee of this EUCI conference, you’ll hear the results and lessons learned from leading electric professionals with a highlight on the challenges facing western based energy providers. You’ll learn the strategies and methods they use to positively engage stakeholders, build trust with the community, and overcome project obstacles. You’ll leave this conference with practical tools and techniques that can be immediately implemented within your own organization to improve the efficiency and effectiveness of your public participation program.
- Determine the strategies for developing a crisis communications response plan
- Discover the public participation involved in building a wildfire mitigation plan
- Review the public challenges that come with extensive expansion of your system
- List the process for successful engagement for projects on Federal land
- Discuss the steps involved in a good communication strategy for landowners and customers
- Engage in a discussion on successfully engaging stakeholders for projects
- Expand on an analysis of how to respond to exaggerated or false claims and how to manage project opposition
- Engage in this discussion on how utilities are evolving to succeed in a 24-hours news cycle
- Review public engagement/outreach techniques for solar projects
EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, EUCI has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.
EUCI is authorized by IACET to offer 0.9 CEUs for this event.
Case studies, PowerPoint presentations and group discussion will be used in this event.
Requirements for Successful Completion of Program
Participants must sign in/out each day and be in attendance for the entirety of the course to be eligible for continuing education credit.
Tuesday, February 4, 2020
8:00 – 8:30 a.m. :: Registration and Continental Breakfast
8:30 – 8:40 a.m. :: Introductions
8:40 – 9:30 a.m. :: Managing High-Stakes Issues & Crises
An interactive guide for how you and your organization can develop principles navigating a crisis effectively. In this discussion, you’ll learn strategies for developing a crisis communications response plan that keeps your stakeholders informed and engaged, while protecting your brand. You’ll also learn what pitfalls to avoid and how to best prepare so that issues don’t develop into major crises.
Heather Wilson, Managing Director, Head of the California Office, SKDKnickerbocker
9:30 – 10:15 a.m. :: Preparing for the New Norm: Wildfire Mitigation Planning from One Public Utility’s Perspective
New legislation adopted following the disastrous 2017-2018 California wildfires require every publicly owned electric utility in California to prepare a wildfire mitigation plan (WMP), present it at a noticed public meeting and accept stakeholder input. In addition, the utility is to contract with a qualified independent evaluator experienced in assessing the safe operation of electrical infrastructure to review and assess the comprehensiveness of the utility’s WMP. Hear how the Sacramento Municipal Utility District (SMUD) engaged in an organization wide enterprise risk approach to meet legislative mandates and SMUD’s commitment to delivering safe, reliable, sustainable and affordable energy.
Toni Hoang, CRMP, Esq., Enterprise Risk Manager, Sacramento Municipal Utility District
10:15 – 10:45 a.m. :: Networking Break
10:45 – 11:45 a.m. :: Continued Growth in Arizona Public Service’s Area and Stakeholder Participation
APS is in various stages of the planning, engineering and construction required to build new grid infrastructure to adapt to the growing city. Learn how APS is working with property owners, residents, business owners, community stakeholders and governmental jurisdictions to blend engineering requirements with downtown codes, transit overlay districts and the neighborhood character.
Kendra Lee, Community Franchise and Outreach Consultant, Arizona Public Service
11:45 a.m. – 12:45 p.m. :: Group Luncheon
12:45 – 1:45 p.m. :: Wind – Communicating the Benefits
Although wind projects have many positive environmental and economic benefits, we still face tough questions when presenting them to the public. Learn about communications outreach tools used for wind projects in the Midwest and some tips for gaining support.
Sarah Gedrose – Senior Communications and Public Affairs Representative, Xcel Energy
1:45 – 2:30 p.m. :: Collect, Track, Measure, Report, Adjust
A good communication strategy is a two-way street, providing landowners and customers engagement opportunities to provide input, feedback and ask questions. From project comment cards and landowners lists to customer email engagement and ad clicks, your campaign is flush with data filtering in from different sources in different metrics. A successful strategy to collect, track, measure and report will inform a comprehensive strategy that incorporates online and offline behaviors and actions, equipping you with data to tailor messaging, shift tactics or avoid potentially volatile situations.
Abby Foster, Public Affairs Director, Bravo Group
2:30 – 3:00 p.m. :: Networking Break
3:00 – 4:30 p.m. :: The Challenges of Successful Public Participation Discussion
This interactive discussion will explore the challenges owners face with engaging stakeholders for projects and will review successful procedures and methods.
Toni Hoang, CRMP, Esq., Enterprise Risk Manager, SMUD
Todd Voorhees, Regional Public Affairs Manager, Portfolio and Project Management, San Diego Gas & Electric
Michael Huynh, Senior Advisor, Government Relations, Local Public Affairs, Southern California Edison
Wednesday, February 5, 2020
8:00 – 8:30 a.m. :: Continental Breakfast
8:30 – 9:30 a.m. :: Successful Management of Project Opposition
Emotional challenges to a project can cause project sponsors to respond with facts, but those facts are often drowned out if the parties are unwilling to compromise. In this presentation, we will have an in-depth analysis of how to respond to exaggerated or false claims and how to manage project opposition explained with real-life case study/scenarios.
Michael Huynh, Senior Advisor, Government Relations – Local Public Affairs, Southern California Edison
9:30 – 10:30 a.m. :: Discussion on Controlled Messaging in a 24-hour News Cycle
The media landscape has changed. Local reporting is being replaced by large media groups prioritizing content quantity and story clicks. This shift has put the company in a constant state of reaction, working to provide perspective and facts on short deadlines and through follow-up story corrections. Using digital newsrooms, media-ready content, reporter engagement tracking and strategic advertising, this session will cover ways utilities are not only keeping up with this new, fast-paced journalism, but evolving to benefit from it.
Helen Gao, Senior Communications Manager, San Diego Gas & Electric
Abby Foster, Public Affairs Director, Bravo Group
10:30 – 11:00 a.m. :: Networking Break
11:00 a.m. – 12:00 p.m. :: Public Engagement/Outreach for Solar Projects
This presentation will address public engagement/outreach techniques for renewable energy projects and share some lessons learned from Tampa Electric’s construction of multiple solar projects in the 74.5 MW range.
- During Land Development
- During Permitting
- During Construction
- Post Construction
Arlee Jones PgMP®, EVMP®, Project Manager II – ED Project Management, Tampa Electric
12:00 p.m. :: Conference Adjourns
- Abby Foster, Public Affairs Director, Bravo Group
- Helen Gao, Senior Communications Manager, San Diego Gas & Electric
- Sarah Gedrose – Senior Communications and Public Affairs Representative, Xcel Energy
- Michael Huynh, Senior Advisor, Government Relations – Local Public Affairs, Southern California Edison
- Toni Hoang, CRMP, Esq., Enterprise Risk Manager, SMUD
- Arlee Jones PgMP®, EVMP®, Project Manager II – ED Project Management, Tampa Electric
- Kendra Lee, Community Franchise and Outreach Consultant, Arizona Public Service
- Todd Voorhees, Regional Public Affairs Manager, Portfolio and Project Management, San Diego Gas & Electric
- Heather Wilson, Managing Director, Head of the California Office, SKDKnickerbocker
Hilton San Diego/Del Mar
15575 Jimmy Durante Blvd
San Diego, CA 92014
Reserve your room:
please call 1-858-792-5200
Room Block Reserved For:
Nights of February 3 – 4, 2020
Room rate through EUCI:
$149.00 single or double plus applicable taxes
Make your reservations prior to January 12, 2020.
|Proceedings package||US $ 295.00|