The Successful Path to Customer Engagement with Voluntary Green Power

The Successful Path to Customer Engagement with Voluntary Green Power

January 17, 2019 | Online :: 1:00 - 2:30 p.m. Eastern

The modern utility as we know it rounded into shape in the 1920s, after increased regulation and delivery standardization took hold. Since then, except for the last decade or so, the end user’s relationship with their utility has remained essentially unchanged. The advent of energy choice through deregulation, technological advances in distributed generation (such as rooftop solar), and increased pressure to embrace renewable energy options have contributed to broader discussions and customer expectations.

As utilities work to strengthen their relationship with customers, many have looked to voluntary green power programs as one tool to increase satisfaction and engagement. This webinar from 3Degrees, Puget Sound Energy and Center for Resource Solutions will review the intrinsic values of voluntary green programs and show you how some of the nation’s top programs created a self-funded customer engagement machine.

Learning Outcomes

  • Explain the untapped potential of Green Power Programs
  • Demonstrate how to get more value and consumer protection out of a green power program by using Green-e
  • Discuss utility success stories from successful GPP’s (Puget Sound Energy)
  • Evaluate successful marketing tactics utilities can use to grow voluntary renewable programs



Speaker: David McDougall

  • Defining the intrinsic value of Green Power Programs
    • JD Power Score – GPPs are correlated with increased customer satisfaction
    • Tips for selling premium priced renewable energy products
    • The value that GPP customers bring to the utility
  • GPP financial considerations
  • How to connect to customers
  • Building the case internally and obtaining executive buy-in

Speaker: Noah Bucon

  • Introduction to Center for Resource Solutions and Green-e Energy
  • Green-e Verification Process and Marketing Compliance Review
  • How Green-e Certification Creates Value for Customers
  • Case Study: Green-e Certification for Community Solar

Speaker: Tyler O’Farrell

  • Outbound & inbound marketing tactics to grow voluntary renewables programs
  • Puget Sound Energy’s green power program: growth and success



David McDougall, Senior Business Development Manager, 3Degrees

David McDougall is the Senior Business Development Manager for 3Degrees’ Utility Partnership group. He is a seasoned leader, sustainability expert and business development professional. David has a wealth of diverse experiences and capabilities including energy efficiency, sales and sales management, team leadership, customer success programs and strategy. He’s a LEED AP professional and Certified Energy Manager and obtained a mechanical engineering degree from the U.S. Merchant Marine Academy.

Noah Bucon, Manager, Policy and Certification Programs, Center for Resource Solutions

Noah Bucon is Manager, Policy and Standard Setting at Center for Resource Solutions (CRS). He conducts policy analysis and advocacy to promote consumer protection and help preserve the integrity of renewable energy and carbon markets. Noah also serves as staff liaison to the Green-e Governance Board, which is responsible for maintaining and improving the Green-e Energy and Green-e Climate certification standards. In 2017, Green-e certified over 60 million megawatt-hours in retail renewable energy transactions. Previously, Noah worked in politics and international affairs and holds a BA from the University of Southern California as well as an MSc from the London School of Economics.

Tyler O’Farrell, Customer Renewables Program Manager, Puget Sound Energy

Tyler O’Farrell is a Customer Renewables Program Manager at Puget Sound Energy. He is responsible for the Green Power, Solar Choice and Carbon Balance programs which allow residential & commercial customers to purchase renewable energy certificates or carbon offsets to reduce their environmental impact related to their electric or natural gas usage. Currently, PSE’s Green Power Program ranks 5th in customers participating & 6th in MWH sales – In 2018, Puget Sound Energy increased their Carbon Balance participation by almost 100% to over 2,200 customers total


Event Standard RateAttendees

Sponsored By

By clicking Accept or closing this message, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them. more information

By clicking Accept or closing this message, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. We use cookies during the registration process and to remember member settings.