EUCI

Download A PDF Brochure

The Web site for a proposed energy project is arguably the most visible component of your public outreach strategy. In most cases, it will spend far more time in front of the public than your entire team combined. When designed correctly, your project Web site will inform and educate, answer questions, and deliver your messages to all interested stakeholders including media, regulators, governmental agencies, community groups and even internal employees. In addition, the ability to receive comments via the Web and document responses is increasingly becoming a vital component to providing due diligence in your public involvement process.
A comprehensive project web site supports the entire public involvement process. As with public meetings and media relations, planning plays a key role in the success of your Web presence. Every component; domain name, design, navigation and content, is a strategic decision. However, once you’ve made those decisions and your site is up and running the task is not complete. Using analytics will allow you to evaluate your design decisions and evolve your site into the informative tool your stakeholders are looking for as well as track particular areas of interest.

This web conference will address key issues for designing and launching a project Web site and other online media, opportunities to gather and document comments and responses, the tools used to evaluate Web site success, and suggestions for responding to those results.

Who Should Attend

Utility and Energy Company staff to include:

• Public Communications and Local Affairs
  
• Those tasked with siting for new facilities
  
• IT and Web Design staff
  
• Project Managers

Learning Outcomes

• Analyze strategies to design an interactive project website that yields actionable information
  
• Identify opportunities to use analytics to improve the site and report comments, questions and areas of interest to the project team
  
• Review successful ways to incorporate social media and digital media into project Web site design

Requirements for Successful Completion of Program

Participants must be logged in to the web conference for its entirety to receive continuing education credit.

Instructional Methods

Web based PowerPoint presentation and on-line interactive question/answer session.

Continuing Education Credits:

EUCI is authorized by IACET to offer up to 0.1 CEUs for this program.