EUCI

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What can a utility gain by engaging the public?  Utilities have an increasing need to form solid relationships with their customers.  Effective customer communication strategies drive loyalty and utility efforts forward. In order to successfully engage the public, utilities must move beyond traditional approaches and employ a wide range of communication techniques. Succeeding in your communication depends on your language, tactics, and knowing who your customers are and what they want from their utility company.

As the bill is the utility’s number one form of communication with its customer, EUCI has created a unique two-conference event on Billing and Communication for utilities.  We are providing two distinct, sequential conference tracks – Customer Communication and Messaging for Utilities and Billing for Utilities.

Each track is designed to provide tangible strategies and techniques for immediate implementation.  Attending both tracks will allow attendees to integrate marketing, branding, and corporate communication ideas into a comprehensive communication solution that includes communication through the bill.  You will hear case studies from leading utilities that will help set you apart in your efforts to streamline internal strategies and form stronger bonds with your customer base.

Featured Utilities in Customer Communication and Messaging conference:
American Electric Power
ComEd
Memphis Light, Gas and Water
PPL Electric Utilities Corporation
Progress Energy
Southern California Edison
Xcel Energy

Featured Utilities in The 7th Annual Billing for Utilities Conference:
Arizona Public Service
Dominion Virginia Power
DTE Energy
Salt River Project
Southern California Edison
Vectren Corporation

What Past Attendees Have Said

“The conference provided me with the best opportunity I have had to date for sharing with and learning from others who face the very same issues and challenges that I face!” 
W.C., Head of Corporate Communication, Jamaica Public Service Co. Ltd.

“The conference was intimate with quality speakers and colleagues available and engaged on highly relevant subjects.  The program was well organized, paced well, and involved colleagues willing to share their way of doing things.” 
M.W., Senior Manager, Communication, PECO

“Great!  Timely, informative with frank, pertinent transfer of knowledge from other utilities. Please schedule annually to keep us up on trends.” 
N.M., NB Power

What Attendees Will Learn

• Managing the price/value perception of the customer
• Insight into what messages utility customers respond to
• Blogging pros and cons
• Segmentation techniques
• Understanding the mission of your message
• Targeting messages based on attitudes and values
• Six key ingredients your message should have
• How to transform customer relationships beyond transactional
• How to effectively communicate rate increases and other sensitive, emerging issues
• Strategies that create brand ambassadors within the organization; creating a company that communicates with one voice

Who Should Attend

You will benefit from attending this conference if you are from the utility industry (gas, electric and diversified, investor-owned, and independent) with responsibilities or involvement in the following:

• Communications
• Web Services
• e-Business Strategy
• Billing
• Contact Center Management
• Business Planning
• Corporate Communications
• Marketing
• Information Systems
• Business Applications
• Information Technology
• Public Relations